Creative Tools Terms
Last Revised: September 15, 2025
IMPORTANT NOTICE: THESE CREATIVE TOOLS TERMS ARE SUBJECT TO THE BINDING ARBITRATION AND CLASS ACTION WAIVER PROVISIONS SET FORTH IN THE GENERAL TERMS.
These Creative Tools Terms (“Creative Tools Terms”) apply to all Companies that use the creative tools or features within the Services (“Creative Tools”) to create or modify Ads (“Created Ads”). These Creative Tools Terms form a legally binding contract between Universal Ads and Company, supplement the General Terms and Advertiser Terms, and form a part of the Agreement between the parties. In the event of a conflict between the General Terms or Advertiser Terms and these Creative Tools Terms, the terms that are more restrictive on the Company or more protective of Universal Ads will apply. All terms not otherwise defined herein shall have the same meaning as set forth in the General Terms, Advertiser Terms, or applicable Supplemental Terms.
1. Authority to Contract
The person entering into this Agreement on behalf of Company affirmatively represents that they have sufficient legal authority to enter into this Agreement on behalf of Company and to bind Company to the terms and conditions of this Agreement. Universal Ads rely on this representation in entering into this Agreement.
2. Ad Materials
Company may provide material in connection with its use of the Creative Tools including, but not limited to, video, audio, still images, logos, graphics, and script (collectively, “Inputs”) or when Company authorizes Universal Ads to retrieve Inputs from a URL, website, or other location specified by Company. In addition to the representations and warranties set forth in the General Terms, Company hereby represents and warrants that it is the sole owner or holder of the rights, licenses, clearances, and permissions to the Inputs provided to Universal Ads or retrieved by Universal Ads on behalf of Company, including but not limited to any and all copyrights, trademarks, and rights in the likenesses of any people (if any) depicted in the Inputs.
Notwithstanding the foregoing, to the extent Company is required to procure from a third party the right, license, clearance, or permission to use such Inputs, it shall be Company’s sole and exclusive responsibility to secure all such rights, licenses, clearances, and permissions on behalf of itself and Universal Ads. In addition, to the extent Company authorizes Universal Ads to retrieve Inputs on behalf of Company, Company acknowledges that it shall be Company’s sole and exclusive responsibility to review any retrieved Inputs carefully and to ensure that all rights, licenses, clearances, and permissions that are required to be procured by Company in order to permit Universal Ads use of the Inputs and Creative Ads, are obtained by Company in accordance with this section.
Company grants to Universal Ads and its parents, affiliates, subsidiaries, and their predecessors and successors, and each of their partners, officers, shareholders, directors, employees, and agents the perpetual, worldwide, non-exclusive, non-transferable, non-sublicensable, limited right and permission to use, copy, modify, edit, alter, change, reformat, publicly perform, exhibit, transmit, publish, republish, display, prepare derivative works, and distribute, in whole or in part, the Inputs and Creative Ads in connection with the Services in any and all now known or hereafter existing uses, media platforms, means, and forms of exploitation for purposes of publicity or trade.
3. Ad Review
It is Company’s sole responsibility to review and approve all Creative Ads to ensure that the Company has all necessary rights and permissions to use, and allow Universal Ads to use, the generated Creative Ad, and that the Creative Ads comply with the Agreement and are suitable for Company’s purposes. Universal Ads’ creation of any Creative Ads incorporating Company’s Inputs does not indicate that we accept, approve, or endorse such Inputs or the resulting Creative Ads, or that such Creative Ads are in compliance with any applicable laws or the Agreement, or otherwise absolve Company of any liability or harm arising from the use of such Creative Ad.
Universal Ads, its affiliates, employees, contractors, vendors, and agents, disclaim all warranties, express or implied, regarding the Creative Ad, including any implied warranties that the Creative Ads will not violate the rights of a third party or any applicable law.
4. Restrictions
Without limiting any other restriction set forth in the Agreement, Company may not use the Creative Tools to create any Creative Ads that violate the Agreement, including but not limited to making any unacceptable content or Creative Ads for prohibited categories in contravention of the Advertising Guidelines. Company acknowledges that Creative Ads may currently only be created in the English language and may be subject to other size, format, and length restrictions.
Company acknowledges that the Creative Ads created with the Creative Tools may not be exported out of or used outside of the Services. Company has no right to use or display the Creative Ads separately from the Services. Universal Ads may delete or discontinue use of any Creative Ads with or without notice. Universal Ads may limit Company’s use of the Creative Tools, including but not limited to the number of Creative Ads that Company and its Users may create in a given time period.
Universal Ads has no obligation, but reserves the right to monitor, flag, delete, or refuse to run any Creative Ads that it believes may violate the Agreement, violate applicable law, create the risk of liability for Universal Ads or its affiliates, or infringe on the rights of any third party.
5. Artificial Intelligence
Universal Ads makes available features or tools that incorporate artificial intelligence (“AI”) that may include generative AI, machine learning, or related technologies. Some elements of this AI are provided by third-party providers. Company acknowledges that its Inputs will be shared with and processed by our AI providers to enable Company’s use of these Services and the creation of the Creative Ads.
Company must not, and must not allow third parties to, use any content, data, output, or other information received or derived from any AI features, including any Creative Ads, to directly or indirectly create, train, test, or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models, or weights.
Universal Ads does not guarantee the availability of AI in any or all geographical areas. Notwithstanding anything to the contrary, we may make changes to AI features that materially reduce the functionality provided to Company or change the limits that apply to Company at any time in our sole discretion.
6. Miscellaneous
Universal Ads may update the Creative Tools Terms at any time. Company agrees that Universal Ads may notify it of any such updates via email or by posting the updates to the Services. Company agrees to be bound by those updates if it, including through its Users, accesses or uses the Services after those updates become effective. Unless expressly agreed to in a writing signed by Universal Ads that specific references superseding these Creative Tools Terms, nothing contained in any purchase order, invoice, insertion order, or other agreement will in any way modify, supersede, or add any additional terms or conditions to these Creative Tools Terms.
If any provision of these Creative Tools Terms is found to be invalid, illegal, or unenforceable in any jurisdiction, the remainder of these Creative Tools Terms shall remain in full force and effect.
We reserve all rights not expressly granted to Company.
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