Simplify end-to-end campaign execution with our trusted partners.

From production to performance, the Universal Ads Business Partners Program connects you with vetted, industry-dominating partners, who make it easy to launch and optimize TV campaigns.
Learn more

Take your ads the extra mile with the help of the Universal Ads Business Partners Program.

You have enough on your plate running your business. Let our partners take your ads the rest of the way. Our team has thoroughly vetted these partners and are confident they are the best in the industry.

Connect Universal Ads with the tools & services you love.

Measurement Partners

Our Measurement Partners specialize in advanced analytics, including incrementality testing and attribution— so you can isolate the impact of your CTV campaigns with confidence. Go beyond basic metrics and unlock deep insights into how your ads are influencing behavior, lifting brand perception, and driving real business outcomes.
White stylized letter A with looping lines inside a blue circular background.

adrsta

AI native causal measurement platform offering incrementality, MMM, optimization and always on experimentation to deliver defensible ROI insights across channels.

Stylized letter F in dark color on a light green circular background.

Fairing

In-moment attribution surveys, purpose-built to improve your marketing measurement.

Blue square brackets symbol inside a white circle background.

Fospha

The only full-funnel MMM delivering ad-level insights daily. Built for teams to grow DTC, Amazon, and beyond.

Orange circle with black Google Analytics bar chart icon inside.

Growth By Science

Helps marketers and ad platforms apply the right technologies and methodologies to build world-class measurement program

Black vertical bars with dots forming a symmetrical abstract sound wave on a blue circular background.

Haus

World-class causal inference tools, empowering businesses to make data-driven decisions rooted in science.

Incrmntal

INCRMNTAL lets you measure the true effectiveness of your advertising budgets.

Orange letter M logo with vertical stripes on a light peach circle background.

Measured

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

Logo with a bold letter M inside a square frame and red corner accents on light background.

M-Squared

Causal attribution experts delivering bespoke incrementality testing, feasibility analysis and shared measurement frameworks trusted by marketing and finance.

Logo with five connected chevron shapes in blue and purple tones inside a dark circle.

Northbeam

Reveals what actually drives revenue across channels using MTA, MMM, and incrementality so teams can cut wasted spend and grow profitably.

Paramark

Unify your measurement — incrementality testing, Marketing Mix Modeling, and growth advisory — all in one place.

White arrow pointing diagonally up and right inside a tilted square on black background.

Prescient AI

Our marketing mix model shows you precisely which channels drive revenue — so you can reallocate spend and grow faster.

Stylized black letter S inside a white circle with gradient green outer glow.

Stella

Enterprise grade incrementality testing and MMM for ecommerce brands, delivering causal answers without last click bias or six figure contracts.

White stylized whale tail icon on a blue circular background.

Triple Whale

Measurement. Analytics. AI. Creative. Automation. Everything you need to scale, in one easy-to-use platform.

White abstract connected shapes with two dots inside a purple circle icon.

WorkMagic

Optimize with confidence by backing every decision with incrementality, powered by WorkMagic's Triangulated Measurement.

Creative Partners

Captivate CTV audiences with creative that performs. Universal Ads' creative partners offer everything from full-service production to cutting-edge Gen AI tools that help you scale video content quickly and cost-effectively. Whether you're building ads from scratch or optimizing existing assets, our partners help you create impactful stories designed for the connected TV experience.
White star with pink and teal overlapping star shapes on a dark blue circular background.

Insense

Insense is the leading influencer marketing platform to enable brands to scale their advertising using UGC content. Access creator sourcing, creative production, editing, and delivery of TV-ready ads.

Yellow geometric logo with two interlocking shapes inside a light gray circle background.

Lemonlight

End to end video production partner helping brands quickly and efficiently create high quality video through a simple and transparent process.

Canva logo

Canva

A free, easy to use online design tool to create social posts, videos, presentations, and more. Canva helps brands quickly build high quality creative for Universal Ads campaigns.

White fast-forward icon with three horizontal lines inside a purple circle.

Creatify

Paste a product URL. Get 10 video ads. Test what converts—automatically.

Blue rectangular shape with two circles, one teal and one green, overlapping on top right.

Marpipe

Marpipe turns your product feed into your brand’s best catalog ads.

Cartoon astronaut floating in a seated position on an orange circular background.

Spaceback

The pioneer of Social CTV™. Spaceback turns authentic social content and existing assets into TV ready ads with no added production cost.

Waymark brand logo with white text on a dark circular background.

Waymark

Waymark helps you launch campaigns faster, scale effortlessly and drive real revenue.

Audience Partners

Reach the right households before your first impression ever serves. Universal Ads' audience partners help you activate the customer data you already own, so your CTV campaigns speak to the people who already matter most to your business. Whether you're re-engaging past buyers or reaching current customers with a new message, the setup takes minutes.
TransUnion logo with stylized lowercase tu and circular swoosh in blue.

TransUnion

TransUnion’s marketing solutions enable trusted connections between companies and people.

LiveRamp text logo in black on white background.

LiveRamp

LiveRamp powers responsible data collaboration to enable deeper insights and measurable.

Klaviyo brand name in white text on an orange-red background.

Klaviyo

AI marketing and customer service automation for email marketing, SMS, and WhatsApp.

Mobile Measurement Partners

Prove that CTV drives app installs and in-app revenue. Universal Ads' mobile measurement partners connect your campaigns to post-install activity, so you can see which impressions led to real users and real spend. Go beyond last-click attribution and understand how connected TV fuels the full mobile funnel, from first download to lifetime value.
White angular abstract logo on a dark background.

Adjust

Adjust helps marketers measure app performance and maximize ROI across channels.

White geometric abstract logo with interconnected diamond shapes on a dark background.

AppsFlyer

A leader in mobile attribution, AppsFlyer helps businesses turn complex data into growth.

White abstract logo with three connected branches on a dark purple background.

Branch

Branch enables cross-platform attribution, measurement, and optimization across mobile.

White five-pointed star centered on a dark blue square background.

Kochava

Kochava helps brands measure performance with attribution, MMM, and incrementality.

White circular swirl made of curved petal shapes on blue background.

Singular

Singular helps marketers measure ROI and optimize performance across every channel.

Measurement Partners

Our Measurement Partners specialize in advanced analytics, including incrementality testing and attribution— so you can isolate the impact of your CTV campaigns with confidence. Go beyond basic metrics and unlock deep insights into how your ads are influencing behavior, lifting brand perception, and driving real business outcomes.
White stylized letter A with looping lines inside a blue circular background.
adrsta

AI native causal measurement platform offering incrementality, MMM, optimization and always on experimentation to deliver defensible ROI insights across channels.

Stylized letter F in dark color on a light green circular background.
Fairing

In-moment attribution surveys, purpose-built to improve your marketing measurement.

Blue square brackets symbol inside a white circle background.
Fospha

The only full-funnel MMM delivering ad-level insights daily. Built for teams to grow DTC, Amazon, and beyond.

Orange circle with black Google Analytics bar chart icon inside.
Growth By Science

Helps marketers and ad platforms apply the right technologies and methodologies to build world-class measurement program

Black vertical bars with dots forming a symmetrical abstract sound wave on a blue circular background.
Haus

World-class causal inference tools, empowering businesses to make data-driven decisions rooted in science.

Incrmntal

INCRMNTAL lets you measure the true effectiveness of your advertising budgets.

Orange letter M logo with vertical stripes on a light peach circle background.
Measured

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

Logo with a bold letter M inside a square frame and red corner accents on light background.
M-Squared

Causal attribution experts delivering bespoke incrementality testing, feasibility analysis and shared measurement frameworks trusted by marketing and finance.

Logo with five connected chevron shapes in blue and purple tones inside a dark circle.
Northbeam

Reveals what actually drives revenue across channels using MTA, MMM, and incrementality so teams can cut wasted spend and grow profitably.

Paramark

Unify your measurement — incrementality testing, Marketing Mix Modeling, and growth advisory — all in one place.

White arrow pointing diagonally up and right inside a tilted square on black background.
Prescient AI

Our marketing mix model shows you precisely which channels drive revenue — so you can reallocate spend and grow faster.

Stylized black letter S inside a white circle with gradient green outer glow.
Stella

Enterprise grade incrementality testing and MMM for ecommerce brands, delivering causal answers without last click bias or six figure contracts.

White stylized whale tail icon on a blue circular background.
Triple Whale

Measurement. Analytics. AI. Creative. Automation. Everything you need to scale, in one easy-to-use platform.

White abstract connected shapes with two dots inside a purple circle icon.
WorkMagic

Optimize with confidence by backing every decision with incrementality, powered by WorkMagic's Triangulated Measurement.

Creative Partners

Captivate CTV audiences with creative that performs. Universal Ads' creative partners offer everything from full-service production to cutting-edge Gen AI tools that help you scale video content quickly and cost-effectively. Whether you're building ads from scratch or optimizing existing assets, our partners help you create impactful stories designed for the connected TV experience.
Canva logo
Canva

A free, easy to use online design tool to create social posts, videos, presentations, and more. Canva helps brands quickly build high quality creative for Universal Ads campaigns.

White fast-forward icon with three horizontal lines inside a purple circle.
Creatify

Paste a product URL. Get 10 video ads. Test what converts—automatically.

White star with pink and teal overlapping star shapes on a dark blue circular background.
Insense

Insense is the leading influencer marketing platform to enable brands to scale their advertising using UGC content. Access creator sourcing, creative production, editing, and delivery of TV-ready ads.

Yellow geometric logo with two interlocking shapes inside a light gray circle background.
Lemonlight

End to end video production partner helping brands quickly and efficiently create high quality video through a simple and transparent process.

Blue rectangular shape with two circles, one teal and one green, overlapping on top right.
Marpipe

Marpipe turns your product feed into your brand’s best catalog ads.

Cartoon astronaut floating in a seated position on an orange circular background.
Spaceback

The pioneer of Social CTV™. Spaceback turns authentic social content and existing assets into TV ready ads with no added production cost.

Waymark brand logo with white text on a dark circular background.
Waymark

Waymark helps you launch campaigns faster, scale effortlessly and drive real revenue.

Audience Partners

Reach the right households before your first impression ever serves. Universal Ads' audience partners help you activate the customer data you already own, so your CTV campaigns speak to the people who already matter most to your business. Whether you're re-engaging past buyers or reaching current customers with a new message, the setup takes minutes.
TransUnion logo with stylized lowercase tu and circular swoosh in blue.

TransUnion

TransUnion’s marketing solutions enable trusted connections between companies and people.

LiveRamp text logo in black on white background.

LiveRamp

LiveRamp powers responsible data collaboration to enable deeper insights and measurable.

Klaviyo brand name in white text on an orange-red background.

Klaviyo

AI marketing and customer service automation for email marketing, SMS, and WhatsApp.

Mobile Mesurement  Partners

Captivate CTV audiences with creative that performs. Universal Ads' creative partners offer everything from full-service production to cutting-edge Gen AI tools that help you scale video content quickly and cost-effectively. Whether you're building ads from scratch or optimizing existing assets, our partners help you create impactful stories designed for the connected TV experience.
White angular abstract logo on a dark background.

Adjust

Adjust helps marketers measure app performance and maximize ROI across channels.

White geometric abstract logo with interconnected diamond shapes on a dark background.

AppsFlyer

A leader in mobile attribution, AppsFlyer helps businesses turn complex data into growth.

White abstract logo with three connected branches on a dark purple background.

Branch

Branch enables cross-platform attribution, measurement, and optimization across mobile.

White five-pointed star centered on a dark blue square background.

Kochava

Kochava helps brands measure performance with attribution, MMM, and incrementality.

White circular swirl made of curved petal shapes on blue background.

Singular

Singular helps marketers measure ROI and optimize performance across every channel.

Want to explore more possibilities?

If you have something specific in mind, and aren’t finding what you need, connect with us. We’re always expanding our network. Book a quick call with our team, and we’ll connect you with the right solution.

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