Universal Ads Blog

Product Updates, Insights, Case Studies and More

Featured Articles

Check out what is new and noteworthy.
Announcement
May 15, 2025

Looking to Grow Your Business? Apply for the Universal Ads Incrementality Fund

A fund dedicated to helping Shopify Plus and other scaling direct-to-consumer merchants uncover the true impact of TV advertising.
Announcement
May 7, 2025

Introducing Storefronts: A New Way to Buy Advertising Across the Biggest Names in TV

With Storefronts, brands can now buy directly from top-tier publishers like NBCUniversal and Tubi via your Universal Ads account.
Performance
April 23, 2025

TV Advertising Just Got a Digital Makeover—Here’s Why Universal Ads Is Built for Performance Marketers to Drive Results

For years, TV advertising has felt out of step with how modern marketers operate.