Universal Ads Blog

Product Updates, Insights, Case Studies and More

Featured Articles

Check out what is new and noteworthy.
Partnerships
July 8, 2025

Q&A: Square and Universal Ads Highlight How Merchants Can Benefit from New Partnership

We Asked, They Answered: Universal Ads & Square Leads Highlight the Value of New Partnership
Case Study
June 30, 2025

QB1 Jerky Case Study

QB1 Jerky & Universal Ads partnered to run their first streaming campaign. The goal? reach more people & boost online sales – and it worked!
Announcement
June 30, 2025

Universal Ads and Marpipe Partner to Launch First-Ever DPA Solution for Streaming TV

This new solution reimagines TV as a full-funnel performance channel—bringing the DPA playbook to premium streaming inventory.
Announcement
June 12, 2025

Universal Ads and Mercury Offer Start-Ups $1000 in TV Advertising Credits

These brands will be able to tap into the value of TV advertising as they look to scale their business’ while driving performance & results.
AI
June 12, 2025

AI, Attribution & Attention: The Retail Streaming Trends Powering Q2

In order to successfully navigate today’s dynamic environment, retail marketers need access to transformative tools and insights.
Announcement
June 13, 2025

Looking to Grow Your Business? Apply for the Universal Ads Incrementality Fund

A fund dedicated to helping Shopify Plus and other scaling direct-to-consumer merchants uncover the true impact of TV advertising.