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Universal Ads Blog
Product Updates, Insights, Case Studies and More
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Featured Articles
Check out what is new and noteworthy.
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Announcement
May 15, 2025
Looking to Grow Your Business? Apply for the Universal Ads Incrementality Fund
A fund dedicated to helping Shopify Plus and other scaling direct-to-consumer merchants uncover the true impact of TV advertising.
Announcement
May 7, 2025
Introducing Storefronts: A New Way to Buy Advertising Across the Biggest Names in TV
With Storefronts, brands can now buy directly from top-tier publishers like NBCUniversal and Tubi via your Universal Ads account.
Performance
April 23, 2025
TV Advertising Just Got a Digital Makeover—Here’s Why Universal Ads Is Built for Performance Marketers to Drive Results
For years, TV advertising has felt out of step with how modern marketers operate.
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