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Beyond the scroll
How TV drives performance for emerging brands
Social media has long been the go-to for emerging brands—easy to buy, manage, and measure.
But what happens when you add streaming TV to the mix?
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Announcement
May 13, 2026
Connecting Universal Ads to Your AI Tools: The Universal Ads MCP Beta
We're investing in making Universal Ads a native part of the AI tools you use every day
Performance
May 6, 2026
The Next Generation of TV: Performance You Can Easily Measure
How Universal Ads Connects TV Ad Exposure to Real Outcomes
Partnerships
May 13, 2026
How Our Expanded Business Partners Program Makes It Easier for Brands to Launch, Optimize, and Measure Performance TV
We’re proud to welcome Adrsta, Fospha, Lemonlight, M-Squared, Northbeam, and Stella to the Universal Ads Business Partners Program
Marketing
February 24, 2026
A Perspective on Performance TV: What 2025 Clarified—and What Comes Next
The question isn't whether TV can drive results. It's whether platforms can remove friction for brands to test, learn, & scale confidently
Marketing
January 21, 2026
AI, CTV & Measurement: Key Takeaways from CES 2026
Here are three emerging trends we think marketers should pay attention to right now based on what we heard at CES
Announcement
January 27, 2026
The World's Biggest Stage, Now Within Reach: Universal Ads is the exclusive ads manager for NBCUniversal's coverage of the Milan Olympics
For the first time, UA will serve as the exclusive ads manager for NBCU’s coverage of the Milan Cortina Olympic and Paralympic Winter Games
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