The World's Biggest Stage, Now Within Reach: Universal Ads is the exclusive ads manager for NBCUniversal's coverage of the Milan Olympics

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The Olympic Games are among the most-watched events on the planet – and in 2026, NBCUniversal is making it easier than ever for brands of all sizes to join the conversation. For the first time, Universal Ads will serve as the exclusive ads manager for NBCU’s coverage of the Milan Cortina 2026 Olympic and Paralympic Winter Games, democratizing access to premium Olympic inventory like never before.

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Why This Matters

NBCU’s Olympic coverage delivers unmatched scale and attention, with the 2024 Paris Olympic Games driving 23B+ streaming minutes of Olympic programming across Peacock and NBCU platforms.

With Universal Ads, brands can tap into this cultural moment without upfront commitments or minimum spend requirements, making premium Olympic inventory accessible to advertisers of all sizes.

Targeting & Measurement Built for Performance

Universal Ads gives advertisers full access to NBCU’s Olympic inventory, including live coverage, full event replay, and highlights & short-form content. This means brands can show up where fans are most engaged – whether they’re watching the Opening Ceremony live or catching highlights on demand.

And it’s not just about buying incredible content – it’s about buying outcomes. Built for performance, features include:

Robust audience targeting and retargeting

Pixel-based first-party measurement

Real-time reporting

Third-party creative and measurement support via API partners

How to Get Started

The Milan Cortina 2026 Olympic Winter Games are just around the corner – one of the most-watched events in the world and a cultural moment that captures the country’s attention – and for the first time, brands of any size can secure premium Olympic inventory without upfronts or minimums. Universal Ads puts this exciting opportunity within reach, giving you the flexibility to show up where fans are most engaged and make and drive impact for your business.

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Ready to make your brand part of the Games? Launching an Olympic campaign through Universal Ads is simple. Visit https://www.universalads.com/olympics-sign-up or contact your Universal Ads partner today.