With Universal Ads, for the first time, small and medium sized businesses can access premium TV inventory across Channel 4 Sales, ITV Media and Sky Media in one unified campaign.

The Business Partners Program expands with a new Campaign Management category, bringing TV advertising into the platforms brands already use, with launch partners including Adlyse, Atrium, Concord, Kochava, Koddi, Olyzon, Orbee, Scale Up, SearchKings, Stellair AI, Topsort, and WorkMagic.

With this launch, political advertisers gain a clearer path to activation and a more accessible way to add TV to their media plans without adding unnecessary complexity. Along with self-serve access to premium streaming inventory, Universal Ads helps advertisers connect with high-priority voter segments in trusted TV environments, while enabling measurement that allows for fine-tuning to ensure their message reaches the right audience.

By bringing pause ads into Universal Ads, we’re making high-impact, viewer-friendly creative easier to test, learn from, and scale.

Incrementality tells you what would have happened if this campaign had never run. And it’s how advertisers on Universal Ads are going beyond attribution to validates the real impact

TV's next chapter is about simplicity. Advertisers want TV to work the way the rest of their marketing works. They want to launch campaigns faster, measure outcomes more clearly, and scale across markets without adding complexity.

Universal Ads Creator Studio, Powered by Insense, brings the proven power of creator-led videos to TV. These aren't ads on a creator's channel. They're your commercials, made in the style audiences already trust, running across premium TV.

Through a new partnership with FOX Advertising, we’re introducing AI Agent ad buying where AI agents could represent buyers and sellers directly. The new workflow, powered by humans and executed by agents, will enable those brands without direct relationships to access premium TV content in ways that were previously unavailable.

Universal Ads opens premium professional baseball inventory to advertisers of all sizes. Access always-on baseball inventory across top publishers in one unified buy, from Opening Day through the World Series, paired with audience targeting, retargeting, pixel-based measurement, and real-time reporting. No upfront commitments, full self-serve control, measurable performance.

Through this collaboration, Slice enabled thousands of local pizza businesses to appear on TV for the very first time. Universal Ads made it seamless by centralizing campaign buying, creative, and measurement, while still delivering performance at the individual store level.

I’ve spent the last few years helping DTC brands figure out what actually scales. I’m sharing what I’m seeing with these brands who are growing their businesses using Universal Ads. The TLDR? If you're a brand looking for ways to grow sales, Universal Ads is your solution

With Universal Ads, advertisers can run App Promotion campaigns on premium TV with no added markups and measure installs and post-install events directly in the same MMP dashboard they already trust

We're investing in making Universal Ads a native part of the AI tools you use every day. This MCP is our first step toward that vision. A view into what becomes possible when you can talk to your TV campaigns the same way you'd ask an AI tool anything else

Universal Ads gives marketers the tools to measure TV the same way they measure every other performance channel—with real data, in real time, tied to real business outcomes.

Today, we’re excited to share that new partners are joining the Universal Ads Business Partner Program, further expanding the ecosystem and unlocking even more ways for brands to succeed across premium video. Whether it's tapping into media mix modeling to understand how every impression drives real revenue across channels or reaping the benefits of a simplified video production process, brands will be able to confidently scale their TV campaigns with Universal Ads and our partners.

If 2025 was about proving that TV can behave like a performance channel, then 2026 will be about consistency; in outcomes, in measurement, in the confidence advertisers have when they decide to scale. ‍

CES 2026 reinforced that AI, CTV, and measurement are converging realities. Platforms that make these forces easier to access, connect, and trust will be the ones that win. At Universal Ads, we’re building for that future – helping advertisers move faster, smarter, and with confidence.

For the first time, Universal Ads will serve as the exclusive ads manager for NBCU’s coverage of the Milan Cortina Olympic and Paralympic Winter Games, democratizing access to premium Olympic inventory like never before.

At Universal Ads, we’re committed to simplifying TV advertising so you can focus on what matters most: delivering campaigns that drive results. That’s why we are excited to introduce the new Universal Ads Pixel, an upgrade that offers more robust tracking, richer reporting capabilities, and a flexible event framework to help you better understand consumer behavior across the entire funnel. The Universal Ads Pixel doesn’t just measure reach – it proves how TV drives real action across the entire funnel.

Universal Ads has been named one of the first-ever winners of the ADWEEK Tech Stack Awards in the CTV/OTT Product/Platform category. This award recognizes platforms that deliver measurable revenue impact and transform how brands reach high-value audiences on the biggest screen in the home.

TV advertising enhances other mediums by capturing high attention and engagement. For emerging brands, combining streaming TV with social media ensures that messages are not only seen but remembered and acted upon, leading to more effective and impactful campaigns.

TV does more than build brand awareness—it’s a proven performance driver. And with new platforms, like Universal Ads, TV advertising is more accessible than ever.

Through Universal Ads, Aimy, advertisers can reach up to 90% of U.S. households, combining premium brand-safe video inventory with AI-driven automation to deliver performance and efficiency never before available to local businesses.

The holiday season isn’t just the most wonderful time of the year – it’s also the busiest for advertisers. With Black Friday and peak shopping season fast approaching, early fall is the prime time to get ahead. Turn seasonal momentum into measurable success with Universal Ads.

Universal Ads and American Express have partnered to make connected TV (CTV) advertising simpler and more accessible for Amex Card Members. To celebrate the launch, eligible Card Members can use Universal Ads’ self-serve platform to enroll in an eligible Card to earn 25% back in statement credits, up to $5,000, for qualifying Universal Ads purchases. The partnership aims to make premium TV inventory, real-time targeting, and performance insights available without needing big budgets, agencies or long lead times.

For years, TV ads were out of reach for smaller brands. Universal Ads is changing that. By opening its APIs and launching the Business Partners Program, Comcast is helping partners like SearchKings build powerful new TV ad solutions that make premium streaming accessible and measurable for everyone.

Palmer’s, partnered with The Sasha Group and Universal Ads to bring its story to the biggest screen in the home. Their first multiscreen TV campaign delivered cost-efficient scale, premium reach, and results beyond expectations—showing how streaming TV can drive awareness and growth.

At Universal Ads, our mission is to level the playing field for all advertisers – regardless of their size. Here are ways that Universal Ads is tackling advertiser challenges head-on and proactively leaning into changing the industry narrative.

We Asked, They Answered: Universal Ads & Square Leads Highlight the Value of New Partnership