The holiday season isn’t just the most wonderful time of the year – it’s also the busiest for advertisers. With Black Friday and peak shopping season fast approaching, early fall is the prime time to get ahead. Turn seasonal momentum into measurable success with Universal Ads.

Universal Ads and American Express have partnered to make connected TV (CTV) advertising simpler and more accessible for Amex Card Members. To celebrate the launch, eligible Card Members can use Universal Ads’ self-serve platform to enroll in an eligible Card to earn 25% back in statement credits, up to $5,000, for qualifying Universal Ads purchases. The partnership aims to make premium TV inventory, real-time targeting, and performance insights available without needing big budgets, agencies or long lead times.

For years, TV ads were out of reach for smaller brands. Universal Ads is changing that. By opening its APIs and launching the Business Partners Program, Comcast is helping partners like SearchKings build powerful new TV ad solutions that make premium streaming accessible and measurable for everyone.

Palmer’s, partnered with The Sasha Group and Universal Ads to bring its story to the biggest screen in the home. Their first multiscreen TV campaign delivered cost-efficient scale, premium reach, and results beyond expectations—showing how streaming TV can drive awareness and growth.

At Universal Ads, our mission is to level the playing field for all advertisers – regardless of their size. Here are ways that Universal Ads is tackling advertiser challenges head-on and proactively leaning into changing the industry narrative.

We Asked, They Answered: Universal Ads & Square Leads Highlight the Value of New Partnership

By targeting passionate football fans and leveraging Universal Ads’ proprietary data and premium TV inventory, QB1 Jerky successfully expanded its reach – driving significant increases in both sales and customer engagement, all while maintaining a highly efficient cost per action.

Universal Ads has teamed up with Marpipe, the world's leading platform for catalog advertising, to bring the power of DPA to the biggest screen in the house. This first-of-its-kind partnership unlocks automated, personalized ads for streaming TV—pulled directly from live product catalogs.

Universal Ads has partnered with Mercury, a leading online banking company for startups, to help their clients ease into the world of streaming advertising. The new partnership will offer Mercury clients $1,000 in Universal Ads ad credits to test and learn across ad inventory from the most premium streaming publishers.

Marketers can’t afford to stand still. The trends we’re seeing – cross-channel strategy, agentic automation, incrementality measurement, and the resurgence of TV – are more than buzzwords; they're signals of a larger shift in how growth-focused brands will win this year.

Introducing the Incrementality Fund, a fund dedicated to helping Shopify Plus and other scaling direct-to-consumer merchants uncover the true impact of TV advertising.

For years, TV advertising has felt out of step with how modern marketers operate. While search and social platforms let you target audiences, optimize in real-time, and track performance down to the dollar, TV remained rooted in high-ticket super bowl spots and awareness – only measurement. The launch of Universal Ads changes that.