TV advertising just got smarter, simpler, and more accessible than before — and now Amex Card Members can take advantage of this growing channel. Through a new collaboration between Universal Ads and American Express, Universal Ads now accepts American Express® Cards. To celebrate the launch, eligible Card Members looking to kickstart their connected TV (CTV) campaigns using Universal Ads’ self-serve platform can enroll in an eligible Card to earn 25% back in statement credits, up to $5,000, for qualifying Universal Ads purchases.*
That means American Express® Card Members can now use their Cards to reach millions of viewers across many top streaming networks—without big budgets, agencies, or long lead times.
“We built Universal Ads to make TV advertising as easy and effective as social,” said Sean Friedland, Head of Strategic Partnerships, Universal Ads. “TV used to be out of reach for most small businesses, but Universal Ads is changing that by making premium TV inventory, real-time targeting, and performance insights available in just a few clicks. Small businesses and growth-minded entrepreneurs are the audiences we built this for, and Amex Card Members perfectly embody this.”
“American Express has always been committed to helping Amex-accepting businesses run and grow,” said Melissa Hurd, Vice President and General Manager of the National Client Group, at American Express. “We offer a robust suite of products and solutions – like Amex Offers – to support companies of all sizes and industries. We’re excited that our teaming up with Universal Ads will help make TV advertising more accessible to our Card Members.”
If you’re an Amex Card Member looking to see what TV can do for your brand, get in touch with us to launch your first campaign.
Let’s get you on the big screen!
*Offer availability may vary, and enrollment is limited. Terms apply.
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