QB1 Jerky, a premium ham jerky brand committed to quality ingredients and bold flavors, partnered with Universal Ads to run their very first streaming campaign. The goal? To reach more people and boost online sales – and it worked!
Primarily promoted through social channels, QB1 Jerky came to Universal Ads as a new brand excited to test the power of premium TV to extend their momentum – particularly among football fans, the jerky brand’s core audience.
We partnered to launch a data-driven, high-impact video advertising campaign that leveraged Universal Ads’ first-party proprietary audience segments across premium TV content.
Behavioral + Interest-Based Targeting: Focused on viewers with high engagement in football-related content.
A/B Testing: Compared geo-targeting versus behavioral targeting
Premium Placement: Ads were placed alongside top-tier, relevant connected TV content
Targeting football fans led to a 140% higher conversion rate compared to geo-targeting alone.
By targeting passionate football fans and leveraging Universal Ads’ proprietary data and premium TV inventory, QB1 Jerky successfully expanded its reach – driving significant increases in both sales and customer engagement, all while maintaining a highly efficient cost per action.
💡$7 Cost Per Action with an average order value on the Brand’s website of $25 during the campaign
📈 354% increase in total orders placed during and immediately after the campaign
💰 165% lift in gross sales compared to pre-campaign levels
QB1 Jerky didn’t just reach more people – they reached the right people. And now, more customers than ever are discovering and enjoying their bold, premium jerky.
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