QB1 Jerky Case Study

Author:  
Universal Ads
June 30, 2025

QB1 Jerky Increases Gross Sales by 165% with Universal Ads

QB1 Jerky, a premium ham jerky brand committed to quality ingredients and bold flavors, partnered with Universal Ads to run their very first streaming campaign. The goal? To reach more people and boost online sales – and it worked!

Primarily promoted through social channels, QB1 Jerky came to Universal Ads as a new brand excited to test the power of premium TV to extend their momentum – particularly among football fans, the jerky brand’s core audience.  

“Running our CTV campaign with Universal Ads was just as easy as launching  on social platforms like Meta and TikTok.” - Grant Cohen, Chief Growth Officer of Victory Snacks

What we did:

We partnered to launch a data-driven, high-impact video advertising campaign that leveraged Universal Ads’ first-party proprietary audience segments across premium TV content.  

Key Tactics:

Behavioral + Interest-Based Targeting: Focused on viewers with high engagement in football-related content.  

A/B Testing: Compared geo-targeting versus behavioral targeting

Premium Placement: Ads were placed alongside top-tier, relevant connected TV content

Performance Insight:

Targeting football fans led to a 140% higher conversion rate compared to geo-targeting alone.  

“Universal Ads helped us quickly, easily and cost effectively reach the right audience, with the right message during Football season.”  - Grant Cohen, Chief Growth Officer of Victory Snacks

Results:  

By targeting passionate football fans and leveraging Universal Ads’ proprietary data and premium TV inventory, QB1 Jerky successfully expanded its reach – driving significant increases in both sales and customer engagement, all while maintaining a highly efficient cost per action.

💡$7 Cost Per Action with an average order value on the Brand’s website of $25 during the campaign  

📈 354% increase in total orders placed during and immediately after the campaign

💰 165% lift in gross sales compared to pre-campaign levels

QB1 Jerky didn’t just reach more people – they reached the right people. And now, more customers than ever are discovering and enjoying their bold, premium jerky.

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