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When we launched Universal Ads, we made our value proposition clear: Universal Ads is here to make TV advertising as easy as social media advertising. The engaging ad environments, brand safety, and performance of TV make it the ultimate platform for brands to connect with consumers. However, there hasn’t been a simple path for brands to directly access these publishers without a big budget.
That’s why today, Universal Ads is excited to announce that NBCUniversal and Tubi are the first publishers to offer this unique offering. Storefronts allow publishers that are part of the Universal Ads ecosystem to easily merchandize their own premium content and make it available through the Universal Ads self-service platform with access to their own branded landing page.
"Historically, the business of buying TV ads has been perceived as hard, expensive, or not directly driving business," said James Grant, General Manager at Universal Ads. "Our earliest results across Universal Ads are proving this perception wrong, and we're excited to introduce more brands to the power of premium video."
With Storefronts, advertisers of all sizes can buy directly from one premium publisher, complementing the ability to buy audiences across Universal Ads' inventory from more than 15 top publishers. This means that when it comes to Universal Ads, advertisers can reach massive audiences across premium supply, or they can choose exactly which publishers their ads run adjacent to.
“We’re at a pivotal moment in the television landscape where access to premium content, efficiency in the buying process and performance for full-funnel results are possible for marketers of all sizes,” said Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships. “The Storefront innovation from Universal Ads is a perfect example of a new entry point for more brands to engage with effective premium TV advertising, complementing our broader commitment to diversifying our client base and growing the ecosystem at large.”
Currently in alpha, Universal Ads is already seeing an incredible response from advertisers as we get closer to making it widely available later this year, with six new publishers recently joining the platform to give brands access to content from over 15 premium publishers. These publishers include A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery and Xumo with more to come.
With direct access to these leading publishers, Universal Ads is democratizing the premium video category and proving the performance power of TV advertising.
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