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At Universal Ads, our mission is simple: make TV advertising as easy, effective, and accessible as search and social advertising. Today, we’re thrilled to announce the launch of the Incrementality Fund—a new initiative designed to help e-commerce businesses, especially Shopify Plus merchants, harness the power of TV to grow their brands.
Why We're Launching This Fund
TV advertising has long been the domain of big brands with big budgets. We're here to help change that.
With Universal Ads, we’ve built a self-serve platform that removes the complexity from buying TV ads. It’s intuitive, fast, and connected to the same premium inventory from top publishers—NBCUniversal, Warner Bros. Discovery, Fox, and more—that the biggest advertisers use. We can potentially reach over 90% of U.S. households, and now we’re helping scaling businesses tap into that audience.
The Incrementality Fund is our commitment to leveling the playing field. Through this initiative, qualifying merchants can receive up to $50,000 in ad credits and services to launch their first (or next) TV campaign.
What You’ll Get
If selected, recipients will receive:
Whether you’re looking to build brand awareness, drive sales, or explore TV for the first time, this fund is designed to help you do it—with confidence and clarity.
Built for the Modern Marketer
E-commerce brands move fast, and so do we. With Universal Ads Manager, you can setup, launch, and measure a campaign in a matter of minutes—not months. Now with the backing of the Incrementality Fund, it’s easier than ever to take the leap into premium video advertising.
This isn’t just a new way to advertise on TV—it’s a new way to grow your business.
Apply Today
If you’re a Shopify Plus merchant or a growing e-commerce brand ready to explore the power of TV, we want to hear from you. Visit IncrementalityFund.com to learn more and apply.
Let’s build your brand on the big screen—together.
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