Universal Ads Wins ADWEEK Tech Stack Award for CTV Innovation

We are thrilled to share some exciting news: Universal Ads has been named one of the first-ever winners of the ADWEEK Tech Stack Awards in the CTV/OTT Product/Platform category. This award recognizes platforms that deliver measurable revenue impact and transform how brands reach high-value audiences on the biggest screen in the home.

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The inaugural Tech Stack Awards celebrate the most innovative product and platform launches of 2025 across AI, measurement, and UX – underscoring how Universal Ads is redefining TV advertising for performance-minded marketers.  

Why This Win Matters

The ADWEEK Tech Stack Awards celebrate the most innovative launches of 2025. For Universal Ads, this honor validates our mission: to make premium TV advertising as simple, scalable, and performance-driven as social media.

Historically, TV ad buying has been complex and out of reach for many advertisers. Universal Ads changes that by offering:

• Direct access to premium inventory from 16+ leading publishers, reaching 90% of U.S. households.

• A free, self-serve buying tool that mirrors the ease of social platforms.

• Audience-based targeting and integrated measurement for real-time optimization.

• AI-powered creative tools and shoppable CTV experiences that remove barriers for SMBs and digital-first brands.

Real Results

Brands are already seeing incredible outcomes:

• QB1 Jerky drove a 354% increase in orders and 165% lift in sales during its first CTV campaign.

• Palmer’s evolved its media strategy toward streaming TV, achieving efficient CPMs and building brand equity.

• SearchKings launched SKTV via the Universal Ads API, giving 5,000+ home-service clients access to hyper-local premium TV inventory. Early results: 45% lower cost per lead, 47% more leads, and 2x organic calls for Hi-Tech Plumbing & Air.

Looking Ahead

With CTV ad spend projected to grow 11.4% year-over-year, it remains one of the fastest-growing channels and a cornerstone of modern media strategies. Universal Ads sits at the center of this momentum – helping brands unlock TV’s proven impact alongside social and search. Our recent Beyond the Scroll research reinforces this, showing how streaming TV amplifies brand growth when combined with social.

This award is a milestone – but it’s just the beginning.

Ready to see what results Universal Ads can drive for your brand? Learn more at universalads.com.