If you’ve ever been served the perfect product ad while scrolling through a social app—maybe those sneakers you were eyeing or that exact chair you almost bought—you’ve already experienced the magic of Dynamic Product Ads (DPA). These personalized, catalog-driven ads have become a staple of performance marketing on social platforms, and for good reason: industry data shows DPAs deliver up to 70% higher return on ad spend (ROAS) compared to static image or video ads.
Historically, DPA has been limited to social and display channels, making them a go-to for ecommerce and retail brands. Streaming TV, with its premium inventory and massive reach, remained off-limits—too hard to personalize, too hard to measure.
Until now.
DPA Comes to Streaming TV—for the First Time Ever
Universal Ads has teamed up with Marpipe, the world's leading platform for catalog advertising, to bring the power of DPA to the biggest screen in the house. This first-of-its-kind partnership unlocks automated, personalized ads for streaming TV—pulled directly from live product catalogs.
Brands will be able to pair the precision of DPA with the premium, attention-grabbing experience of connected TV. The result? Personalized shopping experiences delivered at scale, across high-impact streaming environments.
A New Era of Performance TV for Ecommerce
Retail and ecommerce marketers have long leaned on social for its targeting, personalization, and lower-funnel performance. TV, by contrast, was often treated as an awareness-only play—effective, but harder to buy, harder to measure, and harder to personalize.
That changes today.
This new solution reimagines TV as a full-funnel performance channel—bringing the DPA playbook to premium streaming inventory. With Universal Ads’ self-service platform, advertisers can now launch and scale catalog-powered creative on TV as easily as they do on social.
Ready to Launch?
This partnership marks a turning point for ecommerce brands. Streaming TV is no longer hard to buy and scale—it’s a performance engine, now accessible and scalable.
Want to bring your product catalog to the most impactful screen in the house? Drop us a line—and see what DPA on TV can do for your business.
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