Developers

Build with
Universal Ads

Build unique solutions for TV advertising with Universal Ads APIs to upload creatives, sync audiences, manage campaigns, and access performance data.

Start Building

Become a Partner

Why build with us?

Automate Your Workflows

Automate bulk operations. Create, update, and manage creatives and campaigns programmatically to save time and scale your operations.

Access Real-time Data

Pull reporting and conversion data when you need it. Integrate directly with your dashboards instead of exporting from UAM.

Build into Your Existing Systems

Connect Universal Ads to your internal tools, platforms, or client workflows for a seamless end-to-end experience.

Getting started

How do I get started?

The Universal Ads Developer Portal is the starting point for building and managing API integrations with Universal Ads.

Visit the Developer Portal

Explore API documentation and developer resources at developers.universalads.com

Sign in or create an account

Log in using your Universal Ads Manager account or create a new one. You will set up a developer organization during signup.

Create an app

Submit for approval

All apps must be reviewed and approved before going live. App submissions are typically reviewed within three business days.

Start building

Once approved, you can begin developing integrations using the Universal Ads APIs for supported use cases like creative upload and reporting.

Still have questions?

For step‑by‑step instructions, refer to the full guide:

Learn more

Success Story

SearchKings, a digital agency empowering SMBs with performance-driven ad solutions, tapped into Universal Ads’ Marketing APIs to launch SKTV, giving 5,000+ local businesses affordable access to performant TV ads for the first time.

45%

Lower cost per lead

47%

Increase in leads

Increase in organic calls, YOY

Build with
Universal Ads

Why build with us?

Automate Your Workflows

Access Real-time Data

Build into Your Existing Systems

How do I get started?

Visit the Developer Portal

Sign in or create an account

Create an app

Submit for approval

Start building

Still have questions?

Use Cases

Measurement & Reporting

Creative Management

Audience Management

Campaign Management

Success Story

SearchKings, a digital agency empowering SMBs with performance-driven ad solutions, tapped into Universal Ads’ Marketing APIs to launch SKTV, giving 5,000+ local businesses affordable access to performant TV ads for the first time.

Subscribe to our
newsletter

Build with Universal Ads

Why build with us?

Automate Your Workflows

Access Real-time Data

Build into Your Existing Systems

How do I get started?

Visit the Developer Portal

Sign in or create an account

Create an app

Submit for approval

Start building

Still have questions?

Use Cases

Measurement & Reporting

Creative Management

Audience Management

Campaign Management

Success Story

SearchKings, a digital agency empowering SMBs with performance-driven ad solutions, tapped into Universal Ads’ Marketing APIs to launch SKTV, giving 5,000+ local businesses affordable access to performant TV ads for the first time.

Subscribe to our newsletter

Build with
Universal Ads

Subscribe to our
newsletter