Drive Sales

Drive conversions with Universal Ads

Precise targeting

Reach the right audience at the right time

Next to licensed, premium TV content on the biggest screen in the house.

No Creative? Not a problem.

Build TV ads quickly and efficiently

In-platform or through our network of trusted partners — no production budget needed.

Track conversions

Full-funnel tracking via the UA pixel

Track up to 18 full-funnel actions on your website across awareness, consideration, and conversion through the Universal Ads pixel.

Connect with CRM tools

Works with the tools you already use

Connect Universal Ads with the tools & services you love and use

3P measurement partners

Prove incremental impact with trusted partners

Run controlled tests with our trusted third-party partners to prove the incremental impact of your campaigns.

Retargeting

Re-engage TV viewers who visited your site

Retargeting on TV is real. Re-engage TV viewers who have visited your website or watched your ads and bring them back into your funnel.

See exactly how TV drives sales

Universal Ads matches TV ad exposures to actual purchases — deterministically, using Comcast first-party data. No more estimating.

1. Customer sees your ad while streaming

Your ad appears while a viewer is watching NBCU Peacock or other Streaming partners

2. We record the ad view
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When the ad is viewed, we record the impression and identify the IP address so it can be matched later
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3. They visit your site and take action

The viewer searches for your brand, visits your site and makes a purchase or other action
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4. We connect it back to the ad they saw

By matching the IP address from the ad view to the ID on your site, we can attribute the conversion to your TV campaign

5. Results show up in Ads Manager

Conversions are reported clearly in our Ads Manager and can be used to optimize future campaigns
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Hear what businesses like yours have to say.

Real results from real brands who made the move to premium TV.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen

CMO, Victory Snacks

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen

CMO, Victory Snacks

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

Premium TV Ads that close the deal

Available across 20+ premium publishers

See exactly how TV drives sales

We can help you reach your goals

Build Awareness

Generate Leads

Drive App Downloads

Hear what businesses like yours have to say.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Drive real business impact with Universal Ads