Avoid adding too much targeting which will narrow your audience too much. This may make it harder to deliver your goals and drive up your CPM (the cost to showyour ad 1,000 times). Stick to 1-2 targeting layers max at first, then refineas you go.

Your bid is the maximum CPM we will use to deliver your ad. You can bid at your desired price and adjust over time to optimize performance if you want to increase delivery or lower CPM. If you don’t know where to start, we recommend $10 so you can be competitive against most of our inventory.

The best results come from running your campaign for 4-6 weeks. TV ads prove to bemost effective when you reach your audience at least 3x per week over your campaign time period. For that reason, give it 1-2 weeks before scrutinizing performance!

To build high-impact TV commercials that drive results, grab viewers’ attention within the first 2-3 seconds, communicate your brand and message clearly, have a distinct CTA, and maintain consistent branding. Feel free to test distinct creative versions, you can run more than 1 creative per ad set! Always reference our creative guidelines  to ensure your creative is up to par.

For your first campaign, stick to a target audience that you know resonates with your brand and keep set up simple, 1 campaign, 1 or 2 ad sets and 1 or 2 creatives. Once you give the system time to run and you being to see results you can adjust targeting, creative, or bid selection to see how the changes impact your performance. Keep optimizing to find your perfect TV advertising recipe!