Our Story

Why we are changing the game in TV Advertising

Backed by Comcast, built for results, designed to make every dollar count

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The Problem

TV is one of the mostpowerful advertising mediums in the world. Historically, it's also been one of the hardest to access.

High barriers and fragmented access

For decades, buying TV ads meant agency relationships, seven-figure minimums, and months of planning. Access was reserved for a handful of brands.

Social and Digital became the default

Meanwhile, social and digital platforms made it easy for any business to launch, test, and scale campaigns in minutes.

TV had the power. Social had the ease.  
We thought bringing them together would change the game.

So we built Universal Ads.

Opening Up TV

Universal Ads brings the power of TV into a simple, self-serve platform. We make it easy for businesses of all sizes to access premium TV inventory - across top networks and streaming platforms.  

No massive upfront commitments.

No platform markups.

No massive upfront commitments.

Just growth-driven performance advertising, made accessible.

Built for the modern marketer

Fast, flexible, and performance-driven, just like the platforms you grew up on.

Launch campaigns quickly.

Reach the right audiences that care about your brand.

All with the quality and impact only premium TV can deliver.

Built on proven foundations

Universal Ads didn’t start from scratch. It’s backed by Comcast – a Fortune 50 company with decades in premium video, technology, and media.

A More Connected Ecosystem

Universal Ads provides a single platform where publishers and advertisers can connect more efficiently. Powered by proven infrastructure and backed by Comcast, we’re creating a more flexible marketplace for premium TV.