Generate Leads

Turn viewers into qualified leads

Capture high-intent leads directly from your TV ads all in one platform built for performance marketers.

Available across 20+ premium publishers

Numbers that speak for themselves
3.2x
Average brand recall lift vs. social-only campaigns
12.4x
Higher recall than search exposures
110%+
More likely to visitthe website when a TV exposure is added to a social media ad
$100
Minimum spend — no agency or upfront commitment needed
Generate leads with Universal Ads
Precise targeting
Reach the right audience at the right time
Next to licensed, premium TV content on the biggest screen in the house.
No Creative? Not a problem.
Build TV ads quickly and efficiently
In-platform or through our network of trusted partners — no production budget needed.
Track conversions
Full-funnel tracking via the UAx pixel
Track up to 18 full-funnel actions on your website across awareness, consideration, and conversion through the Universal Ads pixel.
Connect with CRM tools
Works with the tools you already use
Connect Universal Ads with the tools & services you love and use
3P measurement partners
Prove incremental impact with trusted partners
Run controlled tests with our trusted third-party partners to prove the incremental impact of your campaigns.
Retargeting
Re-engage TV viewers who visited your site
Retargeting on TV is real. Re-engage TV viewers who have visited your website and bring them back into your funnel.
Scale your brand beyond social and reach new audiences on the biggest screen in the house

TV advertising that drives real results.

Hear what businesses like yours have to say about UA.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk
CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux
Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang
CEO, WorkMagic

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen
CMO, Victory Snacks

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern
CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk
CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux
Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang
CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern
CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk
CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux
Co-Founder, SearchKings

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen
CMO, Victory Snacks

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang
CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern
CEO, Waymark

We can help you reach your goals

What are you waiting for?

Premium TV that drives results