How Small Businesses Win Big with TV

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In today’s saturated media landscape, small businesses face stiff competition when it comes to consumer attention. And with rising business costs, SMBs need smart marketing solutions that get them in front of the right customers at a price that won’t break the bank.

For businesses with tighter budgets and lean teams, most marketing dollars go towards driving lower-funnel goals like sales. Social media has made it easy for these brands to lean into self-service tools to launch and measure targeted ads. But with consumers 42% more likely to discover a new brand through TV ads compared to social,¹ it might be time to rethink that approach.

TV does more than build brand awareness—it’s a proven performance driver. And with new platforms, like Universal Ads, TV advertising is more accessible than ever.

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The Small Business TV Ad(vantage)

TV is a crucial driver of outcomes. When it comes to influencing consumer consideration and action, small businesses have a distinct advantage. According to a recent survey, after seeing an ad for a small business on TV:

4 out of 5 consumers would consider buying from them

69% would visit their website or look them up on social media²

TV’s true strength lies in its ability to capture and hold audiences’ attention. Compared to social ads, audiences are 43% more likely to look at an ad on TV, and they spend 67% more time watching it.³ The premium environment of streaming TV keeps viewers tuned in for much longer, leaving a lasting impression that stays with consumers throughout the purchase journey.

With Small Business Saturday and the holiday shopping season approaching, there’s no better time to leverage TV to make your brand stand out.

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Universal Ads Makes TV Easy and Affordable for Small Businesses

TV advertising has always been effective, but it hasn’t always been simple. Fragmentation, complexity, and cost have fueled the perception that TV is reserved for brands with Super Bowl-sized budgets. Universal Ads is changing that. TV advertising is now as simple and accessible as running a social media campaign. It makes TV advertising feel as simple and instinctive as running a social or search campaign. With an Ads Manager built for speed and clarity, small businesses can launch, manage, and measure premium TV ads in minutes—no fees, no friction, no expertise required.

By removing the complexity traditionally tied to TV, Universal Ads opens the door for small businesses to tap into massive TV-level reach and strong performance and efficiencies with the ease of digital.

Ready to see what TV can do for your small business?

Download our Beyond the Scroll report for additional streaming TV insights

Claim your free ad credits and get started today

_Sources:

_{Dynata survey commissioned by Comcast Advertising of viewers, March 2025, n=1,000.}

_{Comcast Advertising Survey. March 2025. N=1507. Americans who purchased a product in-store or online in the past month and have watched TV content (cable or streaming) in the past 3 months.}

_{Universal Ads, Beyond the Scroll: How TV Drives Performance for Emerging Brands, Nov 2025.}

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