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For many small businesses, TV advertising has seemed out of reach given its complex buying process and cost of entry. Instead, these businesses have turned to platforms like social media to drive business outcomes due to its ease of use.
Universal Ads was built from the idea of leveling the advertising playing field for startups and small businesses – making it as easy to buy ads on TV as it is on social. Our core focus is to break down the barriers of entry to TV advertising by giving customers direct access to the tools and services needed to raise awareness for their brand and drive sales.
Unlocking Growth for Start-Ups
To further this goal, Universal Ads has partnered with Mercury, a leading online banking company for startups, to help their clients ease into the world of streaming advertising. The new partnership will offer Mercury clients $1,000 in Universal Ads ad credits to test and learn across ad inventory from the most premium streaming publishers, including A+E, AMC Networks, Fox Corporation, NBCUniversal, Paramount, Warner Bros. Discovery, Xumo, and more.
Through Universal Ads credits, these brands will be able to tap into the value of TV advertising as they look to scale their business’ while driving performance and results from awareness to action. In addition to ad credits, Universal Ads will offer Mercury customers learning materials on how to get started with streaming ad buying, including an invitation to a live webinar hosted by the Universal Ads team.
As one of the largest providers of banking and financial operations for over 200K startups, Mercury is committed to helping its customers scale by ensuring their products help simplify complex financial processes – aligning with the Universal Ads motto to simplify TV advertising.
Making TV Advertising Simple
This partnership further demonstrates Universal Ads’ commitment to empowering small brands by making it easier for them to harness the power and performance that TV advertising consistently delivers.
If you’re a Mercury customer looking to grow your business with TV, visit the sign up page to get started.
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