The shopping rush is coming.
Be on TV when it hits.

…and more coming soon

Spend $1,500 before November 15 and get $1,500

in ad credits when you sign up with promo code UANOVEMBER.

Get Started

Book a Demo

The game has changed

Holiday campaigns start earlier, last longer, and demand full-funnel performance.

When brands promote, shoppers act, and this season, impact is everything. Comcast’s Universal Ads puts your brand beside premium shows on the biggest screen in the house, supercharging the rest of your paid media, driving results you can measure, and reaching in-market shoppers at scale through the most competitive weeks of the season.

TV advertising made simple 
and built to perform

Universal Ads, powered by Comcast, is the self-serve TV ads platform that lets you create, buy, and measure campaigns just like social. Built on Comcast’s industry-leading ad tech, it connects you directly to top TV publishers, eliminating middlemen, fees, and markups so every dollar goes further.

Why Universal Ads for TV

Every dollar works harder.

Competitors take a cut in fees. With Universal Ads, 100% of your budget goes into media.

Reach that matters.

Put your brand on today’s most-watched shows, reaching nearly every U.S. household.

Familiar and fast.

Launch TV campaigns as easily as you would on Meta or Google.

Creative handled. 

No commercial? No problem. Build one from your own assets in minutes, free.

Proven results. 

Track sales, site visits, and more with trusted measurement partners.

Why brands add TV to their mix

TV doesn’t replace your digital spend, it makes it work harder.

TV drives holiday sales

59%

of viewers say CTV ads help influence their holiday purchases.

TV inspires ideas

36%

of shoppers say they get gift ideas from TV.

TV drives discovery

63%

of consumers discover new products via TV.

TV drives 
action

+42%

Campaigns have delivered up to +42% more site visits.

Target smarter this holiday season

With our holiday shopper interest targeting, Universal Ads helps you put your brand in front of the audiences most likely to buy during peak shopping season.

Gift Shoppers

Heavy buyers and spenders in store

Heavy buyers and spenders online

Last minute holiday shoppers

Black Friday, and Cyber Monday

Sporting goods in store

Sporting goods online

Big box stores, Amazon

Big box stores, Walmart in store

Big box stores, Walmart online

Hit the screen before shoppers hit checkout

$1,500 back in free media when you spend $1,500 with UA before November 15 with promo code UANOVEMBER

Get Started

This is New customers only - cannot be used in conjunction with any other offers. 
Sources:

eMarketer and Shopsense AI survey, “Shoppable TV,” Sept. 2024.
Nielsen Total Ad Ratings campaigns, inclusive of mobile data, from October 2016 through December 2018; campaigns filtered to those with two or more publishers; campaigns targeted to P18-49. text inside of a div block.

The shopping rush is coming. Be on TV when it hits.

The game has changed

The shopping rush is coming.
Be on TV when it hits.