Sign up for a self-serve platform like Universal Ads, set your budget (you can start at $100), choose your zip codes, add your video ad and launch. You do not need a station sales rep, a long contract or an agency.
Running a TV ad used to mean calling a network rep and signing a long contract. Now you can run a real ad on premium connected TV (CTV) and streaming inventory, aimed at your neighborhood, and watch results as they come in.
Run a local TV ad in five steps
- Pick one goal. More people knowing your name, or more visits, calls and sales? One goal makes every other choice easier.
- Set a starter budget. Treat your first campaign as a test. With Universal Ads you can start at $100, then scale what works.
- Choose your zip codes. Target by zip code, designated market area (DMA) or state. Start with one or two targeting layers so your ad can still deliver.
- Add your creative. Reuse your best social video, build one with the in-platform artificial intelligence (AI) Video Generator, or work with a creative partner. See our Creative Support page.
- Launch and measure. Run for at least 14 days, ideally 4 to 6 weeks. Install the Universal Ads Pixel on your website to connect ad exposure to visits and sign-ups.
Local TV: self-serve vs. traditional buying
What Universal Ads includes
How to choose a platform for local TV
Ask any platform these questions before you spend:
- What is the minimum spend, and is there a contract?
- Can I target by zip code?
- Which publishers will my ad run on?
- Can I get help with creative?
- How will I see results?
Universal Ads answers yes to each: you can start at $100, there is no long-term commitment, you can target by zip code, ads run on premium publishers, creative help is built in, and reporting is always on.
Put Your Local Business on TV with Universal Ads
Create your Universal Ads account, or book a demo for a walkthrough.
Learn more about launching local TV campaigns
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