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Universal Ads gives businesses of any size direct access to premium video inventory from top publishers in one self-serve ads platform. Reach up to 90% of U.S. households across 20+ networks and platforms, including Roku, NBCUniversal, Warner Bros. Discovery, FOX and AMC Networks, with no long-term commitments.
Premium TV advertising used to mean big budgets, agency relationships and months of planning. Now you can launch it yourself.
Premium inventory is professionally produced content on trusted publishers, watched full screen, in brand-safe environments. Use this checklist on any platform:
The environment your ad runs in shapes how it performs. Fewer distractions mean stronger attention and better recall.
Your customers are already watching streaming and TV every day, and TV advertising lets you meet them there. Streaming has changed how people watch and where they spend their time.
Instead of interrupting their scroll, you show up in a lean-back, high-attention environment where your message can truly land.
You set your own budget and pacing. There are no long-term commitments and no upfront production costs.
You can launch a TV campaign with a budget that fits your business and scale as you go. One of the biggest misconceptions about TV advertising is cost.
With a self-serve platform like Universal Ads, you can:
No long-term commitments. No upfront production costs required.
Where your ad runs shapes how it performs. Premium TV inventory means brand-safe placements, full-screen viewing, and engaged audiences watching long-form content. The environment itself signals quality, and that transfers to your brand.
It's harder to replicate on other channels. Here, it's the default.
What makes it different:
Trusted networks and publishers
High-quality, full-screen viewing experiences
Engaged audiences watching long-form content
Fewer distractions compared to mobile or desktop
This leads to stronger attention, better recall, and ultimately, better results for your business.
You may see two ways to buy streaming ads. Direct access to premium publishers puts you in professionally produced content. Open-exchange buying can reach more sites, but quality varies by placement, so you need to check where your ads ran. Whichever you choose, ask for placement reporting.
Create your Universal Ads account and see the inventory available to you. Prefer a guide? Find a partner or book a demo.
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