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Channel 4, ITV, and Sky are some of the biggest names in British TV, but advertising across them doesn’t have to feel like a big undertaking.
With Universal Ads, for the first time, small and medium sized businesses can access premium TV inventory across Channel 4 Sales, ITV Media and Sky Media in one unified campaign. Set your budget, select the audience you want to reach, upload your advert, and get your campaign up and running.
The best part? You don't need a massive TV budget to get started. Universal Ads has no minimum spend and is designed to make premium TV accessible to businesses that may have previously thought TV advertising was out of reach.
Once you’ve selected your audience using targeting options like the genres they love to watch, your campaign can appear across eligible premium TV inventory from some of the biggest names in British TV. That means your advert could reach audiences alongside the programmes they’re already tuning in to watch.
Let’s take a look at the UK broadcasters available through Universal Ads.
Known for bold entertainment and distinctive British programming, Channel 4 is home to the programmes that get people watching and talking. Your advert could appear alongside audience favourites such as Taskmaster, The Great British Bake Off, Gogglebox,and more.
From reality TV to some of the biggest entertainment moments of the season, ITV brings viewers together around must-watch television. Your advert could run alongside programmes such as Big Brother UK, The Party, I'm A Celebrity… Get Me Out Of Here! and more.
Sky spans everything from original comedy and entertainment to premium drama, giving your brand the chance to reach audiences across a wide range of programming. Your advert could appear alongside programmes such as Sweetpea, War, Lanterns, and more.
Traditionally, advertising across multiple broadcasters could mean multiple buys to manage. Universal Ads brings premium inventory from Channel 4, ITV, and Sky together in one campaign, giving you a single place to reach your audience and manage your TV advertising.
Getting started with Universal Ads involves three key steps:
Create and activate your Universal Ads account here to begin setting up your campaign.
Decide how much you want to spend and select the audience you want toreach. Use the available targeting options to build a campaign around yourgoals.
Upload your Clearcast-approved creative, and your campaign is ready to launch.
Watch the video below to see how the platform works.
For UK businesses that may previously have considered TV advertising too complex or out of reach, Universal Ads offers a simpler way in. With one campaign, no minimum media spend and access to eligible premium inventory from Channel 4 Sales, ITV Media and Sky Media, more advertisers can make premium TV part of their media mix.
Create your account to start building your first campaign, or book a demo to talk with our team about getting started.
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