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For generations, this premium tequila brand has mastered the art of tequila making, balancing tradition with innovation to preserve its taste and spirit. As one of the most trusted names in tequila, they have always maintained a loyal customer base and strong retail presence.

But as retail changed, more shoppers stocked their home bars through delivery, not just in-store. The brand needed to meet the customers where they were: on the couch, remote in hand and hopefully craving a margarita. TV advertising had to prove it could do more than build awareness. It needed to sell bottles of tequila.

The Challenge:

To sell directly to online consumers, the tequila brand partnered with Koddi, a commerce media platform, to bring its bottles to tequila lovers who never had to leave home.

Through a first-ever retail media activation on Universal Ads, Koddi put the brand on the big screen across premium streaming inventory to reach consumers from the comfort of their own couch. It marked the first time an alcohol brand ran a campaign on the platform.  

This milestone moment was proof that alcohol brands and retail advertisers can now plan, activate and measure TV campaigns easily on one single platform with premium inventory from start to finish.

How the campaign worked:

Koddi and Universal Ads built the campaign to reach shoppers within a leading delivery partner’s footprint. The campaign targeted 722 zip codes nationwide where the brand’s bottles could be delivered directly to a customer’s door. Three creative variations ran across premium, brand-safe content, giving Koddi the ability to test messaging while staying inside strict alcohol compliance guardrails.

To measure incremental impact, Koddi compared the brand’s sales among households exposed to the TV campaign against a control group of unexposed households, providing a clear view of whether TV advertising drove purchases, not just impressions.

The results? TV didn’t just build brand awareness. It sold tequila.