QB1 Jerky, a premium ham jerky brand committed to quality ingredients and bold flavors, partnered with Universal Ads to run their very first CTV campaign. The goal? To reach more people and boost online sales – and it worked!

Primarily promoted through social channels, QB1 Jerky came to Universal Ads as a new brand excited to test the power of premium TV to extend their momentum – particularly among football fans, the jerky brand’s core audience.  

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“Running our CTV campaign with Universal Ads was just as easy as launching on social platforms like Meta and TikTok.” - Grant Cohen, Chief Growth Officer of Victory Snacks

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What we did:

We partnered to launch a data-driven, high-impact video advertising campaign that leveraged Universal Ads’ first-party proprietary audience segments across premium CTV content.

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Key Tactics:

Behavioral Targeting: Focused on viewers with high engagement in football-related content.  

A/B Testing: Compared geo-targeting versus behavioral targeting

Premium Placement: Ads were placed alongside top-tier, relevant CTV content

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Performance Insight:

Targeting football fans led to a 140% higher conversion rate compared to geo-targeting alone.

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“Universal Ads helped us quickly, easily and cost effectively reach the right audience, with the right message during Football season.”  - Grant Cohen, Chief Growth Officer of Victory Snacks

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Results:

By targeting passionate football fans and leveraging Universal Ads’ proprietary data and premium CTV inventory, QB1 Jerky successfully expanded its reach – driving significant increases in both sales and customer engagement, all while maintaining a highly efficient cost per action.