The Universal Ads 
Incrementality Fund

A $5 Million Fund* dedicated to helping growing e-commerce businesses discover the power of TV advertising.
Apply Today
Header image

Introducing the Incrementality Fund, a fund dedicated to helping Shopify Plus and other scaling direct-to-consumer merchants uncover the true impact of TV advertising.

Selected advertisers may receive:

Get Funded

Up to $50K in ad credits and services

Complimentary Creative

Free :15 or :30 second high-quality creative production

Prove Value

A custom incrementally study to further prove the value of TV advertising

Celebrate with UA

VIP access to Universal Ads' TV Ads Work Summit
Apply Today

“Shopify Plus merchants are some of the most sophisticated marketers on the planet, but advertising on TV has always been overwhelming to most of them. With the Incrementality Fund, Universal Ads is making getting started with TV ads as easy as social and helping to demonstrate the sales lift that TV can bring to them.”

Maurice Rahmey
CEO, Disruptive Digital
Testimonial logo

Apply Today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*Distribution of the Fund is at the discretion of Universal Ads. 
©2025 Comcast | ©2025 Universal City Studios LLC. All Rights Reserved  General Terms and Privacy Policy.‍