2026 College Football Season

Premium college football content all season long through a single self-serve buy in Universal Ads. No upfronts. No minimums.

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Plan Ahead With Confidence

College Football inventory, now for any brand.

Football player holding ball with green smoke, text says 2026 season opens late August.

Football player in helmet on field with text 'Bowl Season Starts Mid-December' below.

The easiest way to reach college football fans

Premium college football content all season long through a single self-serve buy in Universal Ads. Lowest minimums.

+12% year-over-year viewership growth; 18M+ viewers for 2025 regular season games.

Football player in red jersey raising both arms in celebration on a crowded stadium field.

Built for performance

Universal Ads goes beyond premium college football inventory to deliver outcomes. Combine always-on reach with built-in audience targeting, retargeting, pixel-based first-party measurement, and real-time insights, all in Universal Ads Manager.

Get started in minutes

Create a Universal Ads account.
Log in to Universal Ads Manager and select College Football within Content Select.
Set your budget, flight dates, targeting, measurement, and creative - then publish.
Questions? Reach out to your Universal Ads partner or the Universal Ads Business Help Center.

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