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Creators Make Some of the Best-Performing Ads on the Internet. Now They're Coming to TV.
Introducing Universal Ads Creator Studio, Powered by Insense.
For years, the best-performing ads haven't come from agencies or production houses. They've come from digital content creators.
Content creators figured out how to make authentic videos that hold attention, build trust, and move people to buy, and they did it without the polish, the budgets, or the long timelines that traditional advertising depends on. That creative approach has reshaped social. Today, we're bringing it to the biggest screen in the house.
We're excited to introduce Universal Ads Creator Studio, Powered by Insense, bringing the proven power of creator-led videos to TV. These aren't ads on a creator's channel. They're your commercials, made in the style audiences already trust, running across premium TV.
The case for creators isn't a hunch. It's in every performance metric that matters.
Creator-led ads drive 159% higher engagement compared to non-creator ads, according to a TikTok report on influencer-led campaigns.1 UGC-based ads have also been reported to show 45% higher conversion rates than traditional advertisements.2
It comes down to trust. 61% of people trust recommendations from influencers, friends, and family—only 38% say the same about a brand talking about itself.3 That's the difference between an ad that feels like an interruption and one that feels like a recommendation. On the biggest screen in the house, with the whole room watching, that difference is everything.
This isn't a side experiment anymore – it's where the market is headed. U.S. creator ad spend is projected to hit $37 billion in 2025, growing nearly four times faster than the broader media industry.4
The thing is, none of this was ever really about a specific platform. It was about a better way to connect with people.
While creators were rewriting the rules, TV was changing too.
People watch on their own terms now, streaming apps, smart TVs, cable boxes, phones, tablets. Universal Ads reaches across all of it, with premium, brand-safe inventory that reaches up to 90% of US households. However someone is watching, the screen still does what it's always done: commands the room and holds full attention.
And the social-to-TV bridge isn't a theory, we've measured it. A Universal Ads study found that when emerging brands combine streaming TV and social media ads, they can see up to 2.8 times higher brand recall and a 24% lift in purchase intent compared to social-only strategies.5 The creative style that's been winning on social gets even stronger as your commercial on the big screen.
That's exactly the moment creator video is built to win. Until now, the trusted voices audiences follow, the people they actually listen to, mostly lived on social. We're bringing that same kind of voice to the screen that commands the whole room.
Creator Studio connects you with vetted creators and managed production support to make high-performing, TV-ready video ads you own and run as your own commercials, without the cost, complexity, and long timelines of traditional production.
Powered by Insense, a creator marketing platform trusted by thousands of brands and agencies worldwide, the program handles the whole workflow: sourcing creators, briefing them, production, editing, and delivering finished assets. The finished creative is yours—built for your brand and your TV campaign, not posted to anyone's feed. You stay focused on results. You get creative built for the big screen.
Getting started is simple:
Every asset is made with TV in mind; formats and storytelling built for the premium TV environments where Universal Ads runs, across streaming and linear alike. The creative is made for the screen, not adapted to it after the fact.
Put a voice people already trust on the screen that has their full attention, and you clear the biggest hurdle in TV advertising: making an ad that actually connects.
Our mission at Universal Ads is simple: Make TV easier to buy, launch, and measure. Creator Studio is the next step: a direct bridge between the creators who reshaped digital advertising and the screen that still defines culture.
Ready to get started? Visit Creator Studio and see how creator-led creative can power your next TV campaign.*
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* Limited ad credits are available for brands that meet our pilot program criteria. Fill out our Creator Studio interest form to connect with a Universal Ads representative.
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