At Universal Ads, our goal is simple: to make TV advertising as easy, measurable, and actionable as social.
A critical part of delivering on that promise is our Business Partners Program, which connects advertisers with trusted ecosystem partners uniquely suited to help each brand launch, optimize, and prove performance on TV.
Today, we’re excited to share that new partners are joining the Universal Ads Business Partner Program, further expanding the ecosystem and unlocking even more ways for brands to succeed across premium video. This expansion also reinforces our commitment to building an open, performance‑driven TV ecosystem that meets advertisers where they are.
We’re proud to welcome Adrsta, Fospha, Lemonlight, M-Squared, Northbeam, and Stella to Universal Ads. Whether it's tapping into media mix modeling to understand how every impression drives real revenue across channels or reaping the benefits of a simplified video production process, brands will be able to confidently scale their TV campaigns with Universal Ads and our partners.
New Partners, Expanded Capabilities
📊 Adrsta
Adrsta adds cross‑channel measurement and media optimization insights, equipping advertisers with tools to evaluate TV performance holistically and over time. Their approach supports smarter experimentation, long‑term learning, and a more complete understanding of how TV drives both immediate and sustained impact.
📈 Fospha
Fospha brings daily media mix modeling to the Universal Ads partner ecosystem, giving brands a granular, cross-channel view of where their media investment is truly driving growth. Fospha surfaces the contribution of Connected TV within the context of the full media mix, providing measurement brands can trust, and the ongoing insight needed to optimize with confidence.
🎬Lemonlight
Lemonlight joins as a creative production partner, offering a modern approach to video creation tailored to every stage of the marketing funnel. Through their proprietary platform, Hero, Lemonlight blends traditional production expertise with AI‑powered technology—streamlining the end‑to‑end video creation journey and making high‑quality, TV‑ready creative faster, more flexible, and more accessible for brands.
🧮 M-Squared
M-Squared brings a causal measurement framework purpose-built for modern media. Through a combination of MMM (media mix modeling), incrementality testing, and geospatial analysis, M-Squared helps brands quantify the true impact of TV on revenue and contribution margin—turning fragmented signals into clear, finance-aligned decisions on where to invest next.
🔍Northbeam
Northbeam is an advanced marketing intelligence platform that reveals the true impact of advertising across every channel. Using multi-touch attribution, media mix modeling, and incrementality testing, Northbeam cuts through the noise of last-click attribution to give marketers a clear picture of what's actually driving revenue. With Clicks + Deterministic Views, Northbeam connects CTV views to final conversions—helping marketers prove ROI, reduce wasted spend, and make smarter decisions that drive sustainable growth.
🎯 Stella
Stella joins the program to deliver causal measurement purpose-built for channels like CTV, where traditional attribution breaks down. Stella's platform combines incrementality testing, media mix modeling, and causal analysis to isolate the true business impact of CTV spend — separating real lift from noise so brands can invest with confidence. Where most measurement tools stop at reporting what happened, Stella closes the loop: know what's causing growth and know what to do next. Purpose-built for ecommerce and retail brands, Stella makes enterprise-grade causal measurement accessible and actionable, helping advertisers prove ROI on hard-to-measure channels like premium CTV and scale what's actually working.
More Choice, Less Friction for Advertisers
With these additions, the Universal Ads Business Partners Program continues to grow as a one‑stop ecosystem designed around advertiser needs. Instead of stitching together multiple tools and vendors, brands can access vetted solutions that work seamlessly with Universal Ads—reducing friction while accelerating learning and performance.
Advertisers can easily get help with:
· Creating TV‑ready ads quickly and affordably
· Measuring incrementality and real business outcomes
· Optimizing campaigns toward results that matter
The expanding partner network makes it easier to get started—and easier to grow.
If you’re interested in becoming a Universal Ads Business Partner—or want to explore how current partners can help you launch smarter TV campaigns—visit universalads.com/partners.
.svg){kind=icon}
