The UK's premium TV.
Now as simple as social.

The audiences you want. The content they love. The channels they trust. The simplicity and performance you deserve.
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Powered by the Biggest Names in British TV

Premium inventory across the content UK audiences love most

TV reach. Social simplicity.
1
The biggest names in British TV
all in one campaign
£0
minimum spend — start
with any budget
35M+
UK households
reachable
<24h
from sign-up to your ad
appearing on TV
Massive Reach. Minimal Friction.
Channel 4, ITV and Sky in one campaign. Finally built for businesses like yours.
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Premium TV Inventory
Channel 4, ITV and Sky in one unified campaign. Reach millions of engaged viewers across the biggest names in British TV.
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Live in Minutes
Input your budget, select your audience, upload a creative and get started. No lengthy onboarding, no minimum spend — just your business on TV.
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Real Results, Clearly Reported
See ad delivery and performance in real-time. In-depth and actionable reporting so you always know your TV investment is working.
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A clear view of performance
Insights that turn into actionable growth all in one live dashboard.
How it works

Three steps to TV.

As easy to buy as a social ad — but with the reach and brand-safe environment only premium TV delivers.

Step 1
Set Up Your
Account

Activate your Universal Ads Manager account in a few quick steps. No agency required.

Step 2
Set Up Your
Campaign

Set your budget, choose your audience just like social, and press go. That's it.

Step 3
Creative at Your Fingertips

No commercial? No problem. Use a UA partner to convert your existing social assets into broadcast-ready TV creative.

"Lowering the barriers to premium media can be a gamechanger for smaller brands. Greater collaboration across broadcasters can simplify TV buys for advertisers, attract new categories and brands into TV, and help ensure premium TV remains innovative and competitive alongside global social and digital platforms."

Rak Patel
Chief Commercial Officer, Channel 4

“This initiative proves that trusted, premium TV environments deliver real value for small-to-medium advertisers. Driving this kind of innovation is a major step forward. It allows broadcasters to make TV advertising more accessible, effective and future-proofed for the entire industry.”

Kelly Williams
Managing Director, Commercial, ITV

“Through Universal Ads, we are breaking down traditional barriers and making it easier than ever for a whole new wave of brands to harness the power of TV. This partnership is an opportunity to show that the quality and impact of broadcast TV is now truly accessible to everyone.”

Karen Eccles
Managing Director, Sky Media

“Working with Universal ads was a fantastic experience and one I'd highly recommend. With a hands on approach, they helped us every step of the way which resulted in us presenting a sleek, professional looking ad. We were thrilled with the response we had and would gladly work with the Universal team again.”

Alex Giannini
Director, Revolution Holborn
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