Why UA

Make every dollar work harder with Universal Ads

Make TV your next performance channel

No markups. No hidden fees. No "platform tax"

You deserve an ads platform built for your success. Not one that eats into your budget. When 100% of your ad budget goes towards media, there's more opportunity to drive real business results by testing, learning and scaling.

It's truly self-serve

We bring the power of TV to every brand. Launch your TV ad in minutes and reach your target audience across premium environments with our 100% self-serve ads manager.

No creative? No problem

We bring the power of TV to every brand with or without a TV-ready ad. You don’t need a production crew or massive budget. Our network of trusted creative partners can help you build TV ads quickly and efficiently or use our in-platform AI video generator to create your TV ads in minutes.

Real performance you can measure

Unlike traditional TV, you can track reach, delivery, and conversions and optimize instantly in real-time
with real-data.

View Our Current Partners

Massive reach that drives growth

Reach up to 90% of U.S. households and connect with audiences you aren't reaching on social and search

Premium environments that build trust

Run ads alongside trusted premium content on the biggest screen in the home. Non-skippable and high-impact storytelling that builds brand trust and drives stronger recall

Reach the right audience with precision targeting

Target by demographic, interests, viewership behaviors and retarget to connect with audiences most likely to convert.

Real performance you can measure

Unlike traditional TV, our always-on reporting tracks reach, delivery, and conversions so you can optimize in real-time

View Our Current Partners

TV advertising that drives real results.

Hear what businesses like yours have to say about UA.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen

CMO, Victory Snacks

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

Gary Vaynerchuk

CEO, VaynerMedia

"With Comcast’s Universal Ads, we’re finally able to level the playing field for local businesses that want to advertise in high value markets, alongside national brands without the national price tag. We have customers telling us they’ve never been busier, because people are calling after seeing their ad on TV.”

Darryl Margaux

Co-Founder, SearchKings

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

Grant Cohen

CMO, Victory Snacks

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

Frank Yang

CEO, WorkMagic

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

Alex Persky-Stern

CEO, Waymark

How it Works

The get started in 3 simple steps section on our current site.

Step 1

Create Your Account

Create your account in minutes with no upfront commitments. Start advertising as soon as you’re ready. No contracts, no intermediaries, just direct access to premium TV inventory

Step 2

Build Your Campaign

Choose your goal, audience, and spend using a familiar, self-serve workflow. No creative? No problem. Our creative gen tool turns your existing content into TV ads.

Step 3

Launch And Measure

Activate your campaign with one click. Monitor results and understand what’s driving performance in real-time. See clear reporting from awareness to conversions.

Your customers are watching TV,
reach them with Universal Ads.

Advertise across the biggest names on TV

Big screen.  
Local audiences.  
Real results.

Meet your customers where they are most engaged: TV

Make every dollar work harder with Universal Ads

Make TV your next performance channel

No markups. No hidden fees. No "platform tax"

It's truly self-serve

No creative? No problem

Real performance you can measure

Massive reach that drives growth

Premium environments that build trust

Reach the right audience with precision targeting

Real performance you can measure

TV advertising that drives real results.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

How it Works

Create Your Account

Build Your Campaign

Launch And Measure

What are you waiting for?

Your customers are watching TV,reach them with Universal Ads.

Advertise across the biggest names on TV

Big screen. Local audiences. Real results.

Meet your customers where they are most engaged: TV

Make every dollar work harder with Universal Ads

Make TV your next performance channel

No markups. No hidden fees. No "platform tax"

It's truly self-serve

No creative? No problem

Real performance you can measure

Massive reach that drives growth

Premium environments that build trust

Reach the right audience with precision targeting

Real performance you can measure

TV advertising that drives real results.

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

"The biggest mistake TV has made is acting like it’s still 1995. SMBs want in, and they deserve to be in. The same way social democratized advertising, TV needs to drop the barriers and let brands of all sizes play at scale."

“Measuring the impact of our TV ad spend has always been way harder than social. Universal Ads is changing that — making TV advertising not just easy to run but also showing us exactly how it’s driving incremental sales, which is a huge win for us.”

“Our partnership with Universal Ads gives brands a simple, transparent way to measure the real lift CTV is driving. It’s making CTV feel much more like a performance channel.”

“Our partnership with Universal Ads helps advertisers bring big creative ideas to life on CTV in a fraction of the time, without sacrificing the creative quality or control that defines their brand.”

How it Works

Create Your Account

Build Your Campaign

Launch And Measure

What are you waiting for?

Your customers are watching TV,
reach them with Universal Ads.

Big screen.  
Local audiences.  
Real results.