Can I use my existing social media content as a TV ad?

Yes. Testimonials, UGC, product demos and how-to videos can work well on TV, even if they are not 16:9.

Can someone else create the ad for me?

Yes. Universal Ads managed service partners can build a TV-ready ad at no cost to you (terms and conditions apply).

How to Get on TV (without a commercial)

Q: What if I do not have any video content?

Use the AI Video Generator. Share your logo, brand colors, product images or website URL, and a few key messages, and it creates multiple TV-ready variations in minutes.

Woman holding phone on couch watching TV with overlay play button and Upload creative button.

Published:

May 15, 2026

You do not need a finished commercial. With Universal Ads you can repurpose your best social video, build ads with the in-platform artificial intelligence (AI) Video Generator, or work with a creative partner. Any of them can get you to a TV-ready ad quickly.

You do not need a big production budget or a full creative team to get on connected TV (CTV). Here are three ways to get a TV-ready ad from assets you likely already have.

1. Repurpose your best social content

Your top-performing videos have already shown they resonate. Good candidates:

Customer testimonials
User-generated content (UGC)
Product demos
How-to and educational videos

Your video does not have to be 16:9. Modern TV platforms are flexible about format. Pick your best posts, test them as-is or add a clear call to action and your branding, and launch.

2. Use the in-platform AI Video Generator

No video? The AI Video Generator turns brand inputs into multiple TV-ready ads in minutes.

You will need: your logo, brand colors, product images or website URL, and a few key messages.

It creates several variations formatted for TV, with your branding applied across all of them. That means fast turnaround, no editing experience and built-in versions to test.

3. Work with a creative partner

For hands-on help, our network of vetted creative partners can build a TV-ready ad for you at no cost (terms and conditions apply). Our creative partners include Insense, Lemonlight, Canva, Creatify, and Marpipe, Spaceback and Waymark.

You will need basic brand assets, your website link, any existing images or video, and a general campaign goal. You are matched with a partner, they manage production, and you receive a polished ad. Our internal creative team can also support you. See our Creative Support and partner network.

Which option fits you?

If You Have

Start With

Social videos that perform

Option 1: Repurpose

A website but no video

Option 2: AI Video Generator

No time and no assets

Option 3: Creative partner

How to choose creative support on any TV platform

Ask:

Can I use video I already have?
Is there an AI tool that builds ads from my website?
Can someone build the ad for me, and what does it cost?
Are the ads formatted for TV automatically?
Can I test more than one version?

Universal Ads covers each: reuse social video, the AI Video Generator, partner-built ads (terms apply) and multiple variations to test.

Feature

Detail

AI creation

In-platform AI Video Generator with multiple TV-ready variations

Partner-built ads

Managed service partners at no cost to you. Terms apply.

Existing video

Social content can run, even if it is not 16:9

Before you upload

Keep your first :15 or :30 simple: one message, one call to action. Check ad length, file type and resolution in the Universal Ads Help Center before you upload.

Get on TV without a commercial with Universal Ads

Create your Universal Ads account and upload your first video, or start the AI Video Generator today. You can also book a demo with one of our experts to see how easy it is to get on TV without a commercial.