NEW
Advertise on the World Cup. ⚽️ Your brand on the world's biggest stage. Learn more
NEW
Ditch the Middleman. Learn more today
Yes, Universal Ads creative support helps you get a TV ad made, so you don't have to produce one yourself. You can repurpose social videos you already have, give the in-platform AI video generator a few basic brand inputs, or work with a managed creative partner who builds the ad for you. You don't need a production team or a 16:9 master file to start. This guide explains what each path requires, what happens next, and how to pick the one that fits your business.
No. Universal Ads gives you three ways to get creative that is ready for television, and you choose based on what you already have. Two of them involve little or no production work on your side.
A TV-ready ad is one formatted for streaming TV screens that plays as a non-skippable placement. CTV (connected TV) is television delivered over the internet through smart TVs and streaming devices, and it is where Universal Ads campaigns run. Modern TV platforms support more formats than the traditional 16:9 spot, so your video does not have to start out in a perfect widescreen format.
Your top-performing social videos are strong candidates for TV, because they have already shown that they resonate with an audience. If you have invested in social media, you may already have everything you need.
Four types of video work well: customer testimonials, product demos, user-generated content (UGC, meaning videos created by your customers or fans), and how-to or educational videos. None of them needs to be in a traditional 16:9 format. Universal Ads works with a range of video formats, which can make this path a low-effort way to get on TV. Before you repurpose any video, make sure you have the rights to use it on TV, including permission from creators and anyone who appears in it, licenses for any music or third-party content, and any disclosures required for testimonials or endorsements.
Start by identifying your highest-performing posts. Then prioritize the videos with strong engagement or conversions, since those have the clearest proof of appeal. Finally, test them as they are, or make light edits for clarity, such as tightening the opening or making the message easier to follow without sound.
If you have no existing content, or you don't want to build from scratch, the in-platform AI video generator turns basic brand inputs into multiple ad variations formatted for TV, often quickly. The generator lives inside Universal Ads, so you create and launch in the same place.
You need four inputs: your logo, your brand colors, product images or your website URL, and a few key messages. You don't need a script, a storyboard, or footage. Only provide logos, images, and other materials you own or have the right to use.
The platform generates multiple video variations and formats each one for TV. It also applies your branding across each version, so your ads look consistent. Because you get several versions at once, you have built-in material for testing, and no design or editing experience is required. Review each AI-generated ad for accuracy before launch; all ads are subject to Universal Ads creative review and ad policies.
If you have no video team or editing experience, Universal Ads can connect you with a creative partner who manages production. This path suits advertisers who want a polished ad without handling the process themselves.
Bring your basic brand assets (logo, colors, and messaging), a link to your website, and a general idea of your campaign goal. Existing images or video are optional, but they can give the partner a head start.
You are connected with a creative partner based on the needs of your campaign. The partner then manages the creative production process, and delivers an ad formatted for TV. Partner creative services may be available at no additional cost to eligible advertisers, subject to applicable terms and conditions. Universal Ads may also offer additional creative for certain campaigns, subject to eligibility and applicable terms.
Pick the path that matches the assets you already have and the amount of time you want to spend. The table below compares the three side by side.
If you have videos that already perform well, start with Path 1. If you have a logo and a website but no video, use Path 2. If you want someone else to handle everything, choose Path 3. These paths are not mutually exclusive, so you can combine them, for example by running a repurposed social video next to AI-generated versions.
The process follows a simple order: create an account, choose a path, add or generate your creative, and launch your campaign. Each step uses the inputs described above, so you can move through them without a long preparation phase.
Start by creating your Universal Ads account. From there, upload your social videos, open the AI video generator with your brand inputs, or request a creative partner. Once your ad is ready, you can set up your campaign around it.
Running more than one version helps you learn which message works best. The AI generator gives you several variations by default. If you start with social content, you can compare a video as it was posted against a lightly edited cut. Either way, you end up with evidence for your next round of creative decisions.
Businesses can get creative formatted for TV on Universal Ads, whether they repurpose social content, builds new ads with the AI video generator, or works with a creative partner. Pick the path that fits what you have today, and bring your first campaign to television. Book a demo or create a free account to get started.
Disclaimer: Features, availability, and creative support options may vary by advertiser, campaign, and market and are subject to change. All ads are subject to Universal Ads creative review, ad policies, and applicable terms and conditions.
.svg){kind=icon}
