NEW
Advertise on the World Cup. ⚽️ Your brand on the world's biggest stage. Learn more
NEW
Universal Ads in the UK is now live Learn more
Restore Hyper Wellness, the national recovery studio behind cryotherapy, IV drop therapy, and other treatments designed to help people feel better and move faster, wanted to grow new leads, bookings and sales in key markets. As TV advertising continues to become an integral part of a performance marketers' media budget, they still needed proof that it not only drives brand awareness but also real business impact.
The ask was simple: does TV advertising drive real business impact or does it just drive impressions.
Restore and their agency, Disruptive Digital, turned to Universal Ads to run the campaign and Adrsta to validate it.
“We believe in the power of TV but as a brand that offers in-store services, we needed to prove that TV can actually drive someone through the door. The test needed to validate real business impact for Restore.” – Maurice Rahmey, Founder & CEO, Disruptive Digital
Restore ran TV ads on Universal Ads for 8 weeks, targeting specific geos that represented 14% of U.S. markets based on the experiment Adrsta designed. For the analysis, Adrsta used a Pooled Synthetic Control method—treating all test markets as a single combined unit using spend-level weights—to determine lift across KPIs.
Adrsta found that Universal Ads drove statistically significant incremental lift across all three KPIs.
When looking at Single SCM results (lift per market using its own synthetic control), which included a 4-week cooldown period, we saw the effect didn't stop when the campaign did. Sales lift held suggesting that TV ad exposure continued to influence consumer behavior well after the last ad aired.
“The results gave us what we needed, statistically significant lift across every KPI we cared about. We know TV can move the needle for Restore which gives us the confidence to take these learnings and continue to optimize, scale and grow the business.” Maurice Rahmey, Founder & CEO, Disruptive Digital
Takeaway: For a brand that sells in-person services, the path from TV to studio isn’t always obvious. The study proved that Universal Ads drove measurable and statistically significant lift across every KPI and gave Restore the confidence to make TV a powerful part of its growth engine.
.svg){kind=icon}
