Conversion Terms
Last Revised: July 2, 2025
IMPORTANT NOTICE: THESE CONVERSION TERMS ARE SUBJECT TO THE BINDING ARBITRATION AND CLASS ACTION WAIVER PROVISIONS SET FORTH IN THE GENERAL TERMS. These Conversion Terms (“Conversion Terms”) apply to all Companies that enable to use of a tracking pixel, mobile measurement, or other tracking mechanisms (“Tracker”) via the Services to measure activity on Company’s website and/or mobile application related to a campaign, otherwise provide the Services, or improve the Services. These Conversion Terms form a legally binding contract between Universal Ads and Company, supplement the General Terms and Advertiser Terms, and form a part of the Agreement between the parties. In the event a Tracker from Beeswax IO, Inc. (“Beeswax”) is used by Company, Beeswax shall be a third-party beneficiary under the Agreement between Company and Universal Ads. In the event of a conflict between the General Terms or Advertiser Terms and these Conversion Terms, the terms that are more restrictive on the Company or more protective of Universal Ads will apply. All terms not otherwise defined herein shall have the same meaning as set forth in the General Terms, Advertiser Terms, or applicable Supplemental Terms.
1. Authority to Contract
The person entering into this Agreement on behalf of Company affirmatively represents that they have sufficient legal authority to enter into this Agreement on behalf of Company and to bind Company to the terms and conditions of this Agreement. Universal Ads and Tracker Providers (define below) rely on this representation in entering into this Agreement.
2. Third Party Trackers
Company acknowledges and agrees that its use of this functionality is based on a Tracker operated and maintained by one or more third parties on behalf of Universal Ads (“Tracker Providers”). Company agree to follow any specifications from Tracker Providers that are provided to Company related to its use of the Tracker. Company authorizes the Tracker Providers to share all data collected by the Tracker on Company’s website and/or mobile application and any other data with Universal Ads.
3. Implementation and Removal
Company is solely responsible for its implementation of the Tracker on Company’s website and/or mobile application. Unless Universal Ads expressly authorizes in writing, Company will not: (a) modify, alter, or change the Tracker; or (b) manipulate or “piggyback” on the Tracker. Company acknowledges that Universal Ads and its affiliates will not be liable for any unlawful or unauthorized use by Company or any third party (including but not limited to the Tracker Providers), of any data obtained through use of any Tracker. Further, Universal Ads disclaims any responsibility for or liability as a result of any impairment of Company’s website or mobile application caused by the Company’s implementation or use of the Tracker.
Universal Ads may remove or pause any Tracker at any time in its sole discretion. If Company removes or alters the Tracker, Company acknowledges that this may interfere or prevent Universal Ads from providing the Services.
4. Privacy
Company must post a privacy notice on its website that complies with applicable laws, including making all necessary disclosures related to the use of the Tracker to collect visitor information from the website and/or mobile application. Company represents and warrants that it will remain solely responsible for providing all consumer notices, offering all required consumer choices, and honoring any applicable opt-outs or other choices related to its use of the Tracker. Company acknowledges that Universal Ads’ use of any data provided by Company that includes personal information, may be considered “sale,” “share,” and/or “targeted advertising” for purposes of all applicable laws and that Company is responsible for ensuring that the Tracker is not used to collect any personal information from any visitors or users that have opted-out. Company represents and warrants that it remains responsible for receiving, verifying, and responding to all consumer requests related to their use of the Tracker.
The personal information collected by the Tracker is disclosed to Universal Ads for the limited and specified purposes related to providing the requested Services, utilization of the third-party Tracker, and for Universal Ads own purposes, including but not limited to improving the Services. Universal Ads agrees to comply with applicable privacy obligations and to provide the same level of privacy protection as required by applicable privacy law. Company may take reasonable and appropriate steps to ensure that Universal Ads uses the transferred personal information from Company in a manner consistent with applicable privacy law. Universal Ads will notify Company if it determines that it can no longer meet its obligations under applicable privacy law related to the personal data collected by the Tracker. Upon notice, Company may take reasonable and appropriate steps to stop and remediate unauthorized use of personal information by the Tracker, such as by removing the Tracker.
Company represents and warrants that: (a) it will not provide any data from any website or mobile application (or a portion thereof) that is directed to children under the age of 13 or that is known by Company to originate from a child, as defined by the Children’s Online Privacy Protection Act and its associated rules; (b) any data collected from Company’s website and/or mobile application (i) has been collected in accordance with all applicable laws, privacy policies, and applicable industry self-regulatory principles or rules that are applicable to Company, (ii) the use of such data by Universal Ads and its affiliates will not violate any laws or the rights of any third parties, and (iii) Company has the rights (including any necessary consumer consents) to collect, use, transfer, and disclose the data for the purpose for which it is being provided; and (c) it will not collect or use any data from the Tracker, including but not limited to identifying any individual or household, retargeting an audience (except as permitted through the Services), or developing or enhancing a profile of an individual, household, or device.
5. Miscellaneous
Universal Ads may update the Conversion Terms at any time. Company agrees that Universal Ads may notify it of any such updates via email or by posting the updates to the Services. Company agrees to be bound by those updates if it, including through its Users, accesses or uses the Services after those updates become effective. Unless expressly agreed to in a writing signed by Universal Ads that specific references superseding these Conversion Terms, nothing contained in any purchase order, invoice, insertion order, or other agreement will in any way modify, supersede, or add any additional terms or condition to these Conversion Terms.
If any provision of these Conversion Terms are found to be invalid, illegal, or unenforceable in any jurisdiction, the remainder of these Conversion Terms shall remain in full force and effect.
We reserve all rights not expressly granted to Company.
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