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I’ve spent the last few years helping DTC brands figure out what actually scales.
And recently, I've worked with a handful of brands who have tested – and now scaled – on Universal Ads. I’ve seen first hand how quickly they’ve been able to leverage streaming TV as a real performance channel and not just a branding play.
Instead of gatekeeping these results, I’m sharing what I’m seeing with these brands who are growing their businesses using Universal Ads. The TLDR? If you're a brand looking for ways to grow sales, Universal Ads is your solution.
Don’t believe me? Let the data speak for itself. Across the accounts I’ve worked with:
And one pattern shows up every time: When spend goes up, CAC comes down – usually within a 10–14 day lag. Not eventually. Not theoretically. Consistently.
The brands seeing this kind of impact aren’t just “testing TV.” They’re running it like a core channel in their media mix, meaning:
CTV platforms like Universal Ads have evolved fast. That means you can actually move at the speed of paid social — on the biggest screen in the house.
If you’re waiting for TV to feel “safe,” you’re already late. The brands winning right now are:
And they’re using TV to fuel scalability to their performance ecosystem — not just for “branding”.
If you’re looking to get started or scale what you already have on Universal Ads, check out how I amplify brands through the big screen here: 👉 https://www.joshuabachrach.com/stable-ctv
Get started and create your account here 👉 universalads.com
This post reflects the author's independent experience; individual results may vary.
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