HOW WE PICK A WINNER
All entries are first reviewed by the Universal Ads team based on the criteria below to select finalists, who then advance to our panel of judges for final scoring based on the same criteria.
.jpeg)
Chad Rogers
Managing Partner, CRO at Lemonlight

Kale Zicafoose
Head of Product Marketing, Universal Ads

Andrea Galvin
Visual Designer, Universal Ads

Julius Ross
Sr. Director, Product Design, Universal Ads
Storytelling
Creativity
Message Clarity
The Universal Ads team scores all entries on these three criteria to select finalists. Each judge then scores finalists independently across all three criteria. The highest combined score wins up to $30k in Ad Credits for a Q4 campaign on Universal Ads.