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Grow on TV
Why TV works & why Universal Ads wins
Bringing together the power of TV with the precision of paid social with no hidden fees
How we meet your goals
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Reach engaged audiences at scale and make your brand impossible to ignore
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Activate audiences and turn attention into measurable action
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Turn premium reach into high‑quality interest and intent
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Premium TV advertising for app marketers made easy
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Beyond the scroll
How TV drives performance for emerging brands
Social media has long been the go-to for emerging brands—easy to buy, manage, and measure.
But what happens when you add streaming TV to the mix?
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Marketing
October 27, 2026
Making Premium TV Advertising Simpler and More Accessible in the UK with Channel 4, ITV and Sky
Your brand across premium TV inventory from some of the biggest names in British TV.
Announcement
October 26, 2026
Building for Premium TV’s Next Chapter
We’re building for the future— bringing the simplicity and sophistication of digital media buying to premium TV.
Announcement
October 26, 2026
TV Buying, Now Built Into the Platforms You Already Use
Universal Ads brings TV advertising into the platforms brands already use.
Announcement
August 10, 2026
Universal Ads by Comcast Makes Political Advertising Easy to Buy Through Its Self-Serve Advertising Platform
Universal Ads gives political advertisers a more accessible way to add TV to their media plans without adding unnecessary complexity.
Announcement
July 9, 2026
Universal Ads Introduces Pause Ads for Advertisers of All Sizes
By bringing pause ads into Universal Ads, we’re making high-impact, viewer-friendly creative easier to test, learn from, and scale.
Performance
July 6, 2026
Did Your TV Campaign Actually Work? Here’s How to Measure the Real Impact.
Incrementality tells you what would have happened if a campaign had never run and validates the real impact of their TV campaigns
Events
July 1, 2026
Beyond the Heat: Key Takeaways from Cannes 2026
Premium TV isn't trying to become digital. It's becoming easier to buy, easier to measure, and easier to scale without sacrificing quality
Announcement
June 18, 2026
Creators Make Some of the Best-Performing Ads on the Internet. Now They're Coming to TV.
Universal Ads Creator Studio, Powered by Insense, brings the proven power of creator-led videos to TV
Announcement
June 17, 2026
Introducing AI Agent Ad Buying: A New Way to Transact in TV
Through a partnership with FOX Advertising, we’re introducing AI Agent ad buying, powered by humans and executed by agents
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