Beyond the scroll

How TV drives performance for emerging brands
Social media has long been the go-to for emerging brands—easy to buy, manage, and measure.
But what happens when you add streaming TV to the mix?
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Universal Ads Blog

Product Updates, Insights, Case Studies and More

Recent blog post

Check out what is new and noteworthy.
Marketing
October 27, 2026

Making Premium TV Advertising Simpler and More Accessible in the UK with Channel 4, ITV and Sky

Your brand across premium TV inventory from some of the biggest names in British TV.
Announcement
October 26, 2026

Building for Premium TV’s Next Chapter

We’re building for the future— bringing the simplicity and sophistication of digital media buying to premium TV.
Announcement
October 26, 2026

TV Buying, Now Built Into the Platforms You Already Use

Universal Ads brings TV advertising into the platforms brands already use.
Young man casts his vote in a polling booth with American flags and voting signs nearby.
Announcement
August 10, 2026

Universal Ads by Comcast Makes Political Advertising Easy to Buy Through Its Self-Serve Advertising Platform

Universal Ads gives political advertisers a more accessible way to add TV to their media plans without adding unnecessary complexity.
Man sitting on a couch watching a TV ad about puffed meat with a 20% discount QR code.
Announcement
July 9, 2026

Universal Ads Introduces Pause Ads for Advertisers of All Sizes

By bringing pause ads into Universal Ads, we’re making high-impact, viewer-friendly creative easier to test, learn from, and scale.
Young man smiling while using a smartphone on a couch with a colorful TV screen in the background.
Performance
July 6, 2026

Did Your TV Campaign Actually Work? Here’s How to Measure the Real Impact.

Incrementality tells you what would have happened if a campaign had never run and validates the real impact of their TV campaigns
Audience watching a panel discussion on stage under a glass dome with a Universal Ads screen.
Events
July 1, 2026

Beyond the Heat: Key Takeaways from Cannes 2026

Premium TV isn't trying to become digital. It's becoming easier to buy, easier to measure, and easier to scale without sacrificing quality
Smiling woman wearing headphones recording on smartphone mounted on tripod in colorful room.
Announcement
June 18, 2026

Creators Make Some of the Best-Performing Ads on the Internet. Now They're Coming to TV.

Universal Ads Creator Studio, Powered by Insense, brings the proven power of creator-led videos to TV
Digital wireframe handshake with Universal Ads by Comcast and FOX Advertising logos below.
Announcement
June 17, 2026

Introducing AI Agent Ad Buying: A New Way to Transact in TV

Through a partnership with FOX Advertising, we’re introducing AI Agent ad buying, powered by humans and executed by agents