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Universal Ads in the UK is now live
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Grow on TV
Why TV works & why Universal Ads wins
Bringing together the power of TV with the precision of paid social with no hidden fees
How we meet your goals
Build Brand Awareness
Reach engaged audiences at scale and make your brand impossible to ignore
Drive Conversions
Activate audiences and turn attention into measurable action
Generate Leads
Turn premium reach into high‑quality interest and intent
Drive App Downloads
Premium TV advertising for app marketers made easy
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Who we are, what we believe, and how we’re reshaping TV advertising.
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Meet the premium publishers behind Universal Ads’ reach and scale
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Practical how‑tos for launching, optimizing, and scaling campaigns
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Real‑world success stories showing how brands grow with Universal Ads
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Beyond the scroll
How TV drives performance for emerging brands
Social media has long been the go-to for emerging brands—easy to buy, manage, and measure.
But what happens when you add streaming TV to the mix?
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Universal Ads
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Announcement
September 15, 2026
Universal Ads by Comcast Makes Political Advertising Easy to Buy Through Its Self-Serve Advertising Platform
Universal Ads gives political advertisers a more accessible way to add TV to their media plans without adding unnecessary complexity.
Announcement
September 15, 2026
Universal Ads Introduces Pause Ads for Advertisers of All Sizes
By bringing pause ads into Universal Ads, we’re making high-impact, viewer-friendly creative easier to test, learn from, and scale.
Performance
September 15, 2026
Did Your TV Campaign Actually Work? Here’s How to Measure the Real Impact.
Incrementality tells you what would have happened if a campaign had never run and validates the real impact of their TV campaigns
Events
September 15, 2026
Beyond the Heat: Key Takeaways from Cannes 2026
Premium TV isn't trying to become digital. It's becoming easier to buy, easier to measure, and easier to scale without sacrificing quality
Announcement
September 2, 2026
Creators Make Some of the Best-Performing Ads on the Internet. Now They're Coming to TV.
Universal Ads Creator Studio, Powered by Insense, brings the proven power of creator-led videos to TV
Announcement
September 2, 2026
Introducing AI Agent Ad Buying: A New Way to Transact in TV
Through a partnership with FOX Advertising, we’re introducing AI Agent ad buying, powered by humans and executed by agents
Announcement
September 15, 2026
Premium Baseball Inventory Is More Accessible Than Ever with Universal Ads
Premium pro baseball inventory used to demand big budgets and high minimums. UA opens baseball's biggest moments to advertisers of any size.
Case Study
September 2, 2026
Helping Local Pizzerias Get a Slice of the Pie with TV Advertising
Independent pizzerias now have an advertising channel long dominated by national chains and they’re seeing firsthand how it drive results
Performance
September 15, 2026
Why More DTC Brands Are Going All-In on Streaming TV
The TLDR? If you're a brand looking for ways to grow sales, Universal Ads is your solution
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